Cash Based Physical Therapy; Blogging, HIPAA & Power Yoga

It has been a while since my last blog post.  My wife, Andra and I have been busy at work this summer treating patients, marketing our practice and visiting with family.  One of the benefits and sometimes time heavy time aspects of my practice is that I fill all of the roles in my office, the administrator, therapist, owner, marketing specialist, etc.  I could hire an assistant and delegate more, however I have enough time to treat all the patients I desire, at this time I don’t want to be responsible for another person’s income and lively hood and I really like the fact that I answer the phone, schedule appointments, make copies, greet patients, and all the other boring stuff.  Patients are often surprised that they actually are talking to me when they call and not someone else.  I consider this as one of the benefits of my type of small low overhead practice.  Patients can reach me, their health care provider, directly and I’m also available on the weekend.  I let them know that they can call, email and text me directly if they have questions or concerns.

One of our recent successful marketing efforts was to create and co-teach a Power Yoga & Back Pain workshop at a local yoga studio here in Greensboro.  We were able to reach people who may not know about us or who would not usually use our 1-on-1 services in a way that can help educate and empower them to take care of their bodies.  Through this relationship we have already gained a new patient, even before the workshop. Our strategy is longterm and to provide an extremely valuable and informative workshop that benefits the yoga studio and students while also developing a long term relationship with the studio owner, teachers and yogis who make up that community.  We want them to think of us 1st when someone has pain, an injury or other limitation that prevents them from enjoying a power yoga class.

This summer I was honored by being asked to write guest blog posts for both Jarod Carter PT, DPT, MTC and and Rachel Wynn MS, CCC-SLP.  Jarod has an excellent blog that is focused on helping physical therapist build cash based or private pay physical therapy practices. His eBook My Cash-Based Practice has already helped many therapists start successful cash based PT practices. Rachel has a great blog that chronicles her thoughts and journey as she markets and builds her own speech therapy practice.  Her current business, Story Zest, helps therapist tell their story on their website/blog to attract new patients and customers.

Click on the links below to read my guest posts. I would enjoy reading your thoughts, questions or comments at their respective blogs.

At at www.DrJarodCarter.com: Does my Cash Based Practice Need to be Compliant with HIPAA Privacy Laws?

At talksjustfine.wordpress.com: What is a Blog and how will it benefit my therapy practice?

Lastly, I’ve spent some quality time making a major revision to my Free eBook, “Blogging for Your Therapy Practice,” and my “Dominate the 1st Page of Google in 30 Minutes” ebook.  If you have a copy, and want the updated version, you can go back to the original link I sent you or contact me personally.  If you do not have a copy yet and want to learn how to build an awesome WordPress Website & Blog, sign up in the form to the right. Once you have a website you’ll want to learn easy strategies to climb the Google search rankings to get a boat load of new patients.

If you think you don’t need a blog, think about Mrs. Smith for a minute.  She over heard a conversation about you by another mother at soccer practice, Mrs. Jones.  Mrs. Smith doesn’t have Mrs. Jones’ phone number, but she did wake up with a “crick” in her neck and just heard how wonderful you are at “fixing” neck pain. She pulls out her iPhone and asks Siri to find you, but she can’t find any information about you online.

Even if you work at a large practice as an employee, patients do hear about you via word-of-mouth from your patients and friends, and they want to find you because someone they trust mentioned your name.  At minimum a blog puts your professional information out on the internet and lets people know how they can contact you or schedule an appointment with you for therapy.  This will also look good to the boss.  At most, a blog and a strong internet presence can drive thousands of dollars and hundreds of patients directly to your practice.

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He enjoys sharing his experiences in private practice and helping other therapists find freedom in practice.

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6 Comments

  • Aaron LeBauer

    Reply Reply July 26, 2013

    Thanks Rachel! and you’re welcome. I’ll let you know when the eBook revision is complete.

  • Mitchell Kosheff

    Reply Reply July 30, 2013

    Great Post Aaron! I am looking foreword to more of your insights on cash based practices. I also want to publicly thank you for the telephone consult I had with you regarding starting a cash based practice. It was exceedingly helpful in getting started. I also appreciate your follow up to my questions afterwards.

  • Aaron LeBauer

    Reply Reply July 30, 2013

    Thanks Mitch,
    I really appreciate your comments. It has been a pleasure working with you and your website/blog really looks great. It really shows that you’ve put a lot of hard work into it and the rest of your practice.

  • Amy Vander Linden

    Reply Reply October 28, 2013

    Wow – had no idea you had so much info on your website. Was so great to work with you at MFR 3. One question, do you need a blog to do the dominating google in 30 min or will a website suffice? Also, the receipt example you have on here does not have $ amounts. Today what you shared about not having a receipt and an invoice made a lot of sense but your example doesn’t show that. I’m confused 🙂 Breathing to avoid feeling overwhelmed. Already put brochures in envelope to send off to several people who had requested them. Talk to you soon!

    • Aaron LeBauer

      Reply Reply October 28, 2013

      Amy,
      Thanks it was great to meet and work with you last week. Thanks for your question and comments. You do not need a blog to benefit from the dominate google ebook, a website will be fine, however a wordpress blog in and of itself is a very powerful tool for reaching potential patients via Google, Yahoo and Bing search engines. On the receipt/superbill I posted, I left the dollar amounts off so as not to suggest a specific rate, but I see now how that would be helpful. When completed it shows the price per unit in the “Rate” column and the $ amount in the “amount” column. For example if I have 2 units of manual therapy at $10 a unit, $10 will be in the “Rate” column and $20 in the “Amount” column. Then the subtotal is the sum of all the “amounts” and the total would be the same unless I sell a self-treatment tool that is subject to tax. Does that make sense? If not I’m happy to send you one via email and help you understand what I was talking about.

      For other readers, in our conversation I mentioned that when using quickbooks and a patient pays at the time of service, I use the “create receipt” button rather than “create invoice.” Creating an invoice has multiple steps involved and is not efficient when a patient is paying at the same time time the service is rendered. Creating a receipt generates the charges the custom template receipt I use that is linked to above.

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