Insurance, Internet Trolls & Babies

Insurance, Internet Trolls & Babies

Today, we’re going to talk about a few topics that I’ve gotten questions about recently. We’re going to talk about working for patients, dealing with internet trolls and having a baby while starting your business.

I’ve had an internet troll tell me that cash-based physical therapy is unethical. What is unethical about it? To me, what’s unethical is letting someone in Iowa deciding whether my patient gets physical therapy or not. Someone who’s not a healthcare provider gets to decide that you can’t do two units of manual therapy. What’s unethical is when the patient files a claim and the insurance company says they aren’t going to pay. Those things are unethical.

So, I decided to work for patients. I contract with patients. My patients pay me directly and I market directly to them. I have their best interest in mind; the insurance companies obviously don’t.

Working for patients is all I’ve ever wanted to do. That’s all I’ve ever been taught. That’s what my dad, who’s a physician, has taught me forever. You do what’s right for patients and everything is going to be fine. You will get the money you need if you do what’s right for patients first. That’s what I learned from him. That’s what got ingrained into me over and over again.

That’s what I think this model does. It’s not about cash. It’s not about insurance. It’s about our patients.You do what's right for patients and everything is going to be fine

Now, back to the internet trolls. The more you put yourself in the public eye, the more trolls you’ll have. The more people you just have to ignore, delete and block, get out of your group, etc. It takes a thick skin. Some comments, even though they’re negative, boost your posts. Of course, if they are inappropriate, delete them. But if there are just one or two negative ones, don’t worry about it. As they say: press, whether good or bad, is press.

Finally, I saw a post recently about having a baby while starting.

Of course, I didn’t personally have my baby, my wife did. But I did start my practice right out of PT school without a safety net other than to get a job. My wife was the primary breadwinner at that time.

Having a baby just as you’re starting can definitely be done. Obviously if you’re the one who physically has the baby, you have to take some time away. But that doesn’t mean you need to stop working on your business. Just because you can’t treat patients doesn’t mean you stop!

You can still work on your website, on your email automations, on your systems. There is always something you can work on to better yourself and your business.

If you feel like there’s something in your life that might get in the way of starting your business, don’t let it. It can just be an addition, a strength—ammunition.

It can be part of your story. And your story is powerful.

Click here to join my free webinar on how to market your clinic!

Aaron LeBauer

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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