LeBauer Physical Therapy in Greensboro NC

CashPT Cribs: Tour of Cash Based Physical Therapy Practice

Cash Pay Physical Therapy Practice

LeBauer Physical Therapy

A few weeks ago I shot a quick MTV Cribs video of my office just to show how I like to keep my practice simple, comfortable and maintain a low overhead while providing a high value service to my patients.

A physical therapy practice does not have to have a huge gym with lots of expensive equipment, which is what was impressed upon me as a student. As you can see in the video below our practice is quite small and intimate.

We actually started our business in a smaller, 2 room office with just a waiting room and treatment room and moved here in 2012. You can read more about the beginnings of my practice in my post The Anatomy of a Physical Therapy Cash Based Practice.

 

What is your practice set up? How do you keep your overhead low? Let us know in the comments section below the video.

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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He enjoys sharing his experiences in private practice and helping other therapists find freedom in practice.

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16 Comments

  • Tammy

    Reply Reply April 5, 2014

    Looks great! Do you mind telling us how many square feet you have? Did you have to get it constructed for your business or was it already set up that way? Nice video, thanks Aaron!

    • Aaron LeBauer

      Reply Reply April 5, 2014

      Tammy,
      Thanks! We have about 1,300 sq/ft. We found a space that had the right price and a layout that was similar to what we wanted, so there would not need to be major changes, decreasing the expense. Our negotiation for the lease included repair of minor issues and a few modifications to the existing space. Two small rooms were combined into 1 (there were originally 4), new paint, moved the front desk so there was more room, made repairs and installed a new floor. We paid for and added the Ikea closets in the hallway, the keyless entry, furniture, hallway sink, signage and the washer/dryer.

      Keep in mind, we started in a space with 500 sq/ft (2 rooms + closet), and spent 7 years there, and have been in this location only 2 years.

      • Tammy

        Reply Reply April 6, 2014

        Thanks Aaron! I am looking to start small and I thought the space looked pretty large so it gives me perspective. Glad to see both businesses doing so well! 🙂

  • Patricia Young

    Reply Reply April 6, 2014

    Thanks for sharing Aaron! Your space is beautiful. It conveys a whole different message when a space is simple, clean and patient centered rather than big and flashy.

  • Kaye Sharp

    Reply Reply April 6, 2014

    Keeping it simple- I love it! Thanks for the tour and all of the great information, Aaron! It has all been VERY helpful ! Hopefully more to come….

  • Katherine Price

    Reply Reply April 14, 2014

    Thank you for sharing Aaron! You are and have been inspiring to me starting my cash-based PT practice that opened in Jan 2014. I was curious as to what other cash-based practices looked like…mine is very simple with low overhead as well. Just this morning, I thought to myself that “fancy equipment” does not equal quality service. Your video was encouraging to me, so thank you! As I have been going through my own doubts, it is a video like this that keeps me on the path to grow and develop my own cash-based PT practice. Congratulations! You’re inspiring!

    • Aaron LeBauer

      Reply Reply April 14, 2014

      Katherine,
      Thanks! That really means a lot. Congratulations on your new practice! It’s natural to have self doubt, and the internet and online community can really help people connect, especially when working alone or in isolation from other therapists, especially cash based therapists. Keep up the great work.
      Aaron

  • Katherine Price

    Reply Reply April 14, 2014

    One more comment. Where did you get your posture chart? Did you make it? Thanks!!!

  • Rachel Wynn

    Reply Reply April 15, 2014

    Looks great Aaron! Do you market for your wife’s 1:1 and massage therapy out of your PT PP, or is that handled as a second business? If together, what type of strategy do you use to market those services as complimentary services?

    • Aaron LeBauer

      Reply Reply April 15, 2014

      Rachel,
      Thanks for your comment and great question. My wife’s services are promoted almost exclusively by word of mouth and she is part of the primary business, LeBauer Physical Therapy. She has less turnover with her clients than I do with patients but there is still a need to reach out and market to the public. To market her services we use our website, http://www.LeBauerPT.com, donate gift certificates to fund raisers and we have had success with providing a $10 gift card (which is different than a discount) for the 1st massage with her, as a bonus in workshops we teach and to my patients who are nearing their episode of care. If she had more openings that needed to be filled, I would use many of the same strategies I’ve described throughout my blog and ebooks to market her services. For example, here is the blog post she wrote on Chair Yoga.

  • Aaron LeBauer

    Reply Reply April 4, 2014

    Scott,
    thanks for visiting and for your compliments! I love the quote from da Vinci. It fits right in with my practice philosophy.
    Your website and podcast is also an awesome resource for therapists who own or want to start a private practice.
    Aaron

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