Facebook, Twitter, & Linkedin Website Integration for Physical Therapy Cash Based Private Practices

Do you have a website, blog, Facebook page, Linkedin profile and/or Twitter accounts? Do you know how to integrate them? The video below describes and shows how to integrate your blog and website urls into your Facebook, Linkedin and Twitter Profiles to improve your search engine ranking and so potential patients (and other folks) can…

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My Electronic Medical Record (EMR) Wish List

Many of you may be surprised that while I love and recommend technology to improve efficiency for cash pay practices, I still use paper notes in my practice.  I have a manila folder for each patient. I use the type with two metal tabs at the top of each side. Left side for treatment notes,…

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You own a private practice, so what can a Blog do for you?

Your blog is your best friend.  Why?  Because it can direct patients who are looking online for a solution to their condition to your website and into your treatment room. I have 1 blog post I made almost 2 years ago, May 14, 2012 to be exact, “Benign Paroxysmal Positional Vertigo or BPPV – What’s…

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Q&A: Cash Pay Physical Therapy & the Affordable Care Act

Q: What are your thoughts on the future of cash based physical therapy under the Affordable Care Act? A: I think with the changes that are happening in the traditional insurance world, especially with the ACA changes, that we are positioned to help more people and be a financially higher value option for them.

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dear google thank you cash based physical therapy

Dear Google

Dear Larry & Sergey, Thank you very much for your recent referral of 5 new patients in the last two weeks to our practice. Your recommendation means a great deal to me. Please know that we always have room for your friends, family, customers and anyone looking online for a therapist or to learn about…

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showdown doctors vs google marketing cash based physical therapy practice

Showdown: Physician Referrals vs. Google for New Patients

When I started my Cash Based Practice, I thought, like everyone else, that the key to a busy practice and finding new patients would be through physician referrals, though I knew I needed a variety of referral sources.  I thought that physicians understood what physical therapy can do to help patients.  One of the reasons…

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Quick Tip: Increase your efficiency & lower your overhead with mobile technology

1) Use a mobile credit card processor such as Go!CardConnect. You don’t need to “take insurance” but you do need to accept credit cards in your practice.  I use Go!Card Connect, it has simple fee structure, it’s fast and secure, that as a low volume merchant is very difficult to beat. We can offer patients…

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Questions? Insurance Reimbursement Cash Paying Physical Therapy Patients

Q&A: What will my patients think when I switch to a private pay physical therapy practice?

The fear that we will lose all or most of our current patients when we switch from a traditional insurance based practice to a cash based, private pay or self-pay practice is a very important and real fear to address.  It is very natural to think about all of your patients leaving You because you now…

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Cash Based Physical Therapy; Blogging, HIPAA & Power Yoga

It has been a while since my last blog post.  My wife, Andra and I have been busy at work this summer treating patients, marketing our practice and visiting with family.  One of the benefits and sometimes time heavy time aspects of my practice is that I fill all of the roles in my office,…

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Q&A: What type of discount should I offer to patients so they choose my cash based therapy practice?

What are you worth?  What is your time worth?  How much do you value your treatment?  Are you afraid patients will go elsewhere when they learn the price you charge? I have answered a fair amount of questions about offering discounts for services.  I have tested discounts in my practice.  In a traditional physical therapy model it…

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