The New Patient Accelerator Method

The CashPT Lunch Hour #16: Paul Gough

I’m really excited to share with you the August CashPT Lunch Hour with Paul Gough, PT.

Paul Gough Physio Rooms New Patient AcceleratorPaul Gough is a Small Business Icon, winner of the 2016 Infusionsoft award for best in class lead nurture marketing systems, a former professional soccer physical therapist and owner a successful private cash practice in the UK – where health care is free.

I first came to know Paul via his blog and through social media about a year and a half ago. Then Paul contacted me one day saying he would be in Charlotte, NC about 90 minutes away and would I be free to meet with him if he drove in to see me.

Of course I made time for him and we met in person at my office, I gave him the 5 penny tour and we hit if off instantly as our visions are the same, just on different scales. Paul stayed for dinner, tacos and a pint, before heading back to Charlotte for the evening. Just that one gesture has made a lasting impression on me.

aaron lebauer paul gough sspt live 2017

I subsequently invited him to be on my guest panel at CSM for the CashPT Lunch Hour and I’ve since had the opportunity to work with him, as a member of his coaching programs, and learn how new strategies and methods to take my practice to the next level. We’ve also co-produced Smart Success PT Live along with Greg Todd and I knew I had to get him back on the show and this worked out perfectly.

The New Patient Accelerator Method

I’m excited to share with you more about how his practice in the UK has thrived against a Free health care option and how his patient acquisition strategies are changing the way we can successfully market physical therapy to attract new patients.

Specifically by targeting the 93% of patients who were never looking for physical therapy in the 1st place, he is able to get access to patients that no one else is vying for. He takes marketing directly to patients to a whole new level.

All that said, I hope you enjoy the interview. I did!

In this episode we discuss:

  • Paul’s journey in to private practice physical therapy, the major transition he made in his practice and how he succeeds alongside the Free national healthcare service.
  • How Paul built a successful and thriving cash-based clinic practice, with 4 locations, charging $150/hr when the competition is FREE
  • Learn why creating New Patient Acquisition Systems are vital so that your business can thrive without referrals from any physicians.
  • Identifying your perfect patient and laser targeting them in your marketing.
  • How to help people make a better decision about their health and choose your clinic to help them transform their life
  • Learn how to attract the 93% of patients who will never consider physical therapy and grow your clinic.
  • Why most clinics flatline or fail to get off the ground.
  • The Advantages of marketing directly to consumers over physicians or even word of mouth…
  • Discover What’s Possible for you in the Cash-Based, Direct Pay & Out-Of-Network Practice Model.

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He enjoys sharing his experiences in private practice and helping other therapists find freedom in practice.

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