Q&A with Aaron LeBauer, Greg Todd & Paul Gough

I had the privilege to hang out with two of my good friends and success partners Greg Todd and Paul Gough last year in Las Vegas at the APTA PPS annual conference. We got together early on Friday morning to answer some common questions from our followers on Facebook about the business of physical therapy. Greg owns a successful 7 figure physical therapy practice that’s 100% direct access. He’s killin’ it using social media to grow his physical therapy practice and successful (and paid) online wellness programs. 

Paul Gough is a Small Business Icon, winner of the 2016 Infusionsoft award for best in class lead nurture marketing systems, a former professional soccer physical therapist and owner a successful private cash practice in the UK – where health care is free.

The CashPT Lunch Hour #20: CashPT & BizPT Q&A

In this episode we discuss:

    • CashPT vs. Insurance: Advantages and Disadvantages 
    • How much focus should be on starting or growing a business during PT school
    • When is the best time to start your practice
    • Our best advice for the 1st few years after setting up your practice
    • Identifying your perfect patient and laser targeting them in your marketing.
    • The Advantages of marketing directly to consumers over physicians
    • The best strategies to get other health and fitness professionals to refer patients
    • The most effective ways to get patients to physical therapy even if they have already been to their physician
    • Our #1 Low cost marketing strategies
    • How to Leverage Social Media to Get New Patients
    • Why you need mentorship to be successful
    • How board certifications, fellowship and residency training impacts business growth
    • What’s Possible for You as a Physical Therapist Today!

Resources:

Watch Greg go live on Facebook! 

Paul’s Business School for Physical Therapist

Follow them on twitter > @thepaulgough and @gregtoddpt

Join Greg’s Free Mentoring Group

 

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He enjoys sharing his experiences in private practice and helping other therapists find freedom in practice.

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