4 Characteristics of the Most Successful PT Business Owners

Want to be a successful business owner? (Of course, you do.)

That’s why today, I’m going to share four characteristics the most successful physical therapy business owners share!

They learn more than just how to deliver good physical therapy.

To run a thriving business, you need to specialize in marketing and selling. Without those tools, how can you scale your message? How will people know you can help them?

It’s your duty to learn how to sell so you can share your healing powers with as many people as possible. (This could even be training other therapists to treat the way you do!)

They have passion and drive.

What gets you up on your soapbox? It’s that thing. It’s your “why.” Why do you want to be a physical therapist? Why do you want to put yourself out there?

I know what my passion is—I don’t want to hear people tell me they regret having surgery anymore. I don’t want to hear people say they were told to never lift weights again. I hear that kind of stuff way too much, and it fuels my drive.

They are willing to risk it all.

Dump in all your chips. Risks in business aren’t so risky. Why? Because there’s no failure in business. As long as you’re willing to get back up, you’ll never fail. It’s not an option.

If you re-frame failure as an opportunity for learning, then there’s nothing to risk at all, is there?

They are strong and resilient.

Just like you exercise your body, you need to exercise your sales muscles, your marketing muscles, your mindset muscles, your business muscles, etc.

How do you do that? You find a partner or coach to help you train, to give you those million-dollar strategies.

Because remember: if you can’t stay in business, then you can’t share your magic with anyone.

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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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