Are You Taking Advantage of Your Biggest Opportunity Right Now?

If you think now is the most irresponsible time to start a practice, I’d counter that by saying it would be the most responsible thing for you to do.

Why? Because right now, elective surgeries are on hold. Are you taking advantage of that opportunity?

Of course, there are a lot of other things happening in the world right now. But there’s one thing we’re not talking about enough: elective surgeries being on hold. As physical therapists, we’re truly letting this opportunity pass us by.

The pandemic has been awful, but this is by far the best thing to come out of it for us. People aren’t just getting exploratory surgery on their ankle to see why it hurts anymore, and that’s an amazing thing!

We have a chance to intercept.

We have a chance to get in front of patients, to market directly to them. And no, I’m not saying getting on a billboard at the local football game is a bad idea because of Covid. The truth is that it has always been a bad idea. That’s not the right strategy. Instead, it’s email marketing, Facebook marketing, Instagram, Google, SEO, your website, the form on your website, etc.

It’s, how do we get people to request a call with you to talk about their problem?

So, the way to win this war against unnecessary surgery and expensive imaging is to get our message in front of people in a way they understand it, in a way that resonates with them, in a way that gives them hope that we have the solution for them.

There’s a formula to this whole thing and I don’t want to keep it to myself…

…But if I tell you right now, I know you won’t implement it. 😉

It’s going to take me a few days to help you build and walk through it, so we’ve decided to throw PT Biz Con 2021, a two-day live and interactive event to level up our profession.

With special guest speakers who are crushing it, a community of like-minded physical therapists, and so much more, PT Biz Con is the one event you NEED to attend this year.

Tickets are on sale now, so grab yours if you want to 10X your business in 2021.



About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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