EP 108: The Exact Checklist to Launch Your Physical Therapy Cash Practice

Thinking about transitioning to a cash-based practice? You need to hear this episode if you want a successful launch. Today, Aaron shares the exact checklist of essential dos and don’ts of getting your business up and running. Grab a pen and jot down these steps or listen to find out how you can download it.…

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How to Follow Up with Patients Who’ve Fallen off the Schedule

Today, I wanted to answer a question I got the other day: “What’s a good way to follow up with patients who’ve dropped off the schedule or ghosted after the first or second session?” The answer? You need to get them on the phone. Period. If you’re asking this question, then there may have been…

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EP 107: Scaling Culture & Taking Calculated Risks with Alison Taylor

Alison Taylor on the CashPT Lunch Hour Podcast

When you’re a cash-based practitioner, booking and scheduling clients, charting their profiles, and creating invoices can be major headaches that ultimately aren’t moving the needle forward in your business. You have to do everything yourself, or juggle a million apps, instead of spending time where your business needs you to. Today’s guest is Alison Taylor,…

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Top 3 Marketing Ideas for New and Seasoned CashPT Owners

For today’s special blog post, I wanted to share the top three marketing strategies we use in our clinic. They work no matter what type of business you have: brick and mortar, gym, mobile, concierge, even Telehealth. They’re for both seasoned and new cash-practice owners, so get ready! First off, I wanted to start by…

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EP 106: Overcoming Anxiety & Overwhelm for Greater Success with Craig Ballantyne

As entrepreneurs are mostly told to focus on themselves, they tend to end up being frustrated and overwhelmed. People who are not emotionally ready for the challenges and hit the panic button turn out to not do so well in their business. Today’s guest will shine the light on how you should be facing your…

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How to Ask for Google Reviews at Your Physical Therapy Clinic

People will typically want to give you Google reviews… but they just don’t know how much you need them! In today’s video, I talk about how to ask your patients for reviews. First, you want to position from the beginning that people are going to leave you reviews. That goes something like this: “Mrs. Jones,…

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EP 105: The 1-Minute Solution to Filing Insurance Claims for Your Patients with Bill & Vatsal from Reimbursify


Whenever you visit a healthcare practitioner, you’re left to worry about filing a claim or paying the total cost out-of-pocket. It’s never easy, especially for cash-based clinic patients. Today’s guests are William Brown and Vatsal Thakkar, the founders of Reimbursify. Their app gives patients the 1-minute solution to filing insurance claims. Vatsal is a practicing…

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Being Busy in Your PT Business Isn’t Enough

Today, I’m talking about why being “busy” in your practice isn’t enough… So many people tell me that they have no plans to expand beyond themselves, that they only want to get “busy.” They give me a number of patients per week they want to get to, and that’s that. I get it—you’ve run away…

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EP 104: Changing the Culture & Guest Experience in Physical Therapy with Scott Marcaccio

Scott Marcaccio on the CashPT Lunch Hour Podcast

People normally go to a General Practitioner whenever they encounter body pains. Physical therapy is overlooked most of the time when it should be the first point of contact. Today, Aaron sits down with Scott Marcaccio, the co-founder and CEO of Myodetox. The company holds a team of physical therapists that help in alleviating body…

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Should I Have a Facebook Group or Page for My PT Business?

One of the most common questions I get asked is whether you should have a Facebook group or page for your clinic and the differences between the two. Today, we chat about that. In general, a Facebook page is mostly just for you to share things with your followers. It’s the front page of your…

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