Go Big or Go Make Ice Cream with Stephen Edelson: CashPT Lunch Hour
Today we talk with Stephen Edelson, an entrepreneur that started an ice cream sandwich business from scratch. He’s a self-taught baker and ice cream maker. Steve tells us how and why he’s been successful dishing out homemade ice cream sandwiches to the local community mostly through social media and word of mouth. Stephen and Aaron…
Creating Offers that Convert
You can spend hours or tens of thousands of dollars, but if no one wants to buy your offer, then it doesn’t matter. You need to have offers that convert! What is it about an offer that makes people want it? What makes content convert? You have to: -Define the problems it solves -Speak to…
Leadership in Physical Therapy with Dr. Allen Ling: The CashPT Lunch Hour
Today we talk Dr. Allen Ling about leadership and how he lead his team through COVID and coming out stronger on the other end. Allen has been a private practice physical therapist since 1989 and continues to treat patients and mentor physical therapy students at his El Cerrito flagship clinic. He also is…
Your Email List is the most Valuable Asset in Your Business is: The CashPT Lunch Hour
Your email list is the most valuable asset in your business, and it’s probably the most under appreciated. I’m going to teach you how to create a business so valuable, that when you go to see it, the email list presents more than enough value. I’ve been hearing that email marketing is dead. That’s simply…
Generate More Income without Raising Prices
Here are three steps to generating more income without actually raising your rates. Number one: You’re going sell the plan of care instead of single visits to generate more income. Stop selling one-on-one visits and individual visits. When you try to sell 10 sessions for $150 each session, it sounds like a lot of…
The BIGGEST Things to Consider when Hiring for your PT Practice
I always had a tough time thinking about when I was going to hire someone. I was exposed to the wrong people who said hiring people made their life worse. When I started my practice, I was told from all the physios around me that it’s wasn’t going to work. No one would pay…
Embrace the Struggle with Kyle Rice: The CashPT Lunch Hour
Today I speak with Dr. Kyle Rice founder of the PT Hustle. He helps PT students and grads who struggle with standardized exams pass the NPTE. As someone who struggled himself with standardized testing, he now makes it his mission to help others get past the hurdle of the NPTE. Kyle shares how…
How to Bring in New Clients without Spending a Dime on Ads
I’m going to tell you how you can bring in new patients and clients without spending a dime on ads. If you’ve ever tried facebook ads to build your PT clinic or business and it hasn’t worked for you I’m going to teach you the four things you need to do to get new clients…
Expensive is a State of Mind: CashPT Lunch Hour Podcast
Our idea of what is expensive or what’s affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It’s not expensive if your goal is to help thousands or millions of people and you know what’s possible. It’s been skewed by the fact that insurance companies are only…
