Be True and Authentic to You in Your PT Business

Today, I brought in my oldest daughter Sophia to help me talk about why it’s important to be authentic in your life and business!

The bottom line is you shouldn’t be worrying about what other businesses are doing.

Let’s say you’re using someone else’s business to model your own, much like people do in my courses. But maybe you’re not bringing in the right patients. Something needs to change.

It could come down to tweaking your USP or altering the way you speak.

Don’t get me wrong: you can definitely model other businesses, but it’s imperative you make it your own. If you don’t, you run the risk of getting all the wrong patients.

Be true and authentic in your business and you will be successful!

If you want to learn how to truly grow the business you deserve to have, come join me at PT Biz Con 2020!


About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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