Being Busy in Your PT Business Isn’t Enough

Today, I’m talking about why being “busy” in your practice isn’t enough…

So many people tell me that they have no plans to expand beyond themselves, that they only want to get “busy.” They give me a number of patients per week they want to get to, and that’s that.

I get it—you’ve run away from your shitty job and built yourself a new one… which is great! But here’s the thing: you’re not the only one out there who’s good at physical therapy. You need to be the one who takes risks.

People are getting unnecessary surgery. Hell, people are dying on the operating table. I understand you can’t treat everyone in your community, but what you can do is market directly to patients. Educate them. Get them to physical therapy first, whether it’s with you or someone else.

I also understand why you don’t want to expand beyond yourself and hire another PT, but once you are in the place where you can do so… do it. You’ll be multiplying your own unique treating powers the more PTs you train.

It’s not good enough to just say that you’re “busy.” That’s too safe. Take risks and you’ll help more people.

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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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