7 Strategies to Build your Email List: The CashPT Lunch Hour


  Today we talk about the top 7 Strategies to Build your Email List. What do we even need to build an email list? Two big reasons: Followers aren’t dollars and the money is in the follow up. If there’s one asset I’m going to look at to determine the value of a business, it’s the email list.  1) Create a Lead Magnet The most important thing about the lead magnet is the title, the…

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Top 8 Mistakes PTBiz Owners Make: CashPT Lunch Hour


Today we talk about the top 8 mistakes that PT Business owners make. Here are the mistakes listed 1-8. Listen or watch the episode for a full description of each one! Mistake 1) Not Having Clear Goals and Why Where so you want to be in five years? If you don’t know where you’re going, you’ll never get there. I want to know your goals, how much money do you want to make? When do…

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The Secrets to Making Passive Income as a PT

generate passive income

Passive income isn’t work-free. This is working once and continuing to earn income on that effort. Passive income isn’t work-free. This is working once and continuing to earn income on that effort.  Here are the 8 secrets to making passive income as a physical therapist. 1) Give Results in Advance -Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build…

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Go Big or Go Make Ice Cream with Stephen Edelson: CashPT Lunch Hour

going big ice cream sandwich

Today we talk with Stephen Edelson, an entrepreneur that started an ice cream sandwich business from scratch. He’s a self-taught baker and ice cream maker. Steve tells us how and why he’s been successful dishing out homemade ice cream sandwiches to the local community mostly through social media and word of mouth.  Stephen and Aaron share how they tried to find their career paths while they were in college and how they both knew that…

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Creating Offers that Convert

Creating Offers that Convert

You can spend hours or tens of thousands of dollars, but if no one wants to buy your offer, then it doesn’t matter. You need to have offers that convert! What is it about an offer that makes people want it? What makes content convert? You have to: -Define the problems it solves -Speak to their objections, both internal and external -Help them buy into the solution Think about a webinar. When you’re creating one,…

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Leadership in Physical Therapy with Dr. Allen Ling: The CashPT Lunch Hour

Cash PT Lunch Hour Leading your team

    Today we talk Dr. Allen Ling about leadership and how he lead his team through COVID and coming out stronger on the other end.  Allen has been a private practice physical therapist since 1989 and continues to treat patients and mentor physical therapy students at his El Cerrito flagship clinic. He also is a comic book creator and publisher, as well as an international award-winning music video producer and singer-songwriter. Allen currently has…

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5 BIG Reasons You Need to Start Building Your Email List…Especially if You Want to Make Money: The CashPT Lunch Hour

build your email list

1) Followers are not dollars They’re not your followers, they belong to Facebook or Youtube or Instagram. An email list is what you own. Email allows you to add value in a way that you can’t do on social media. Email isn’t sleazy. That’s not what we do! We add value! An email list allows you to control the flow of information, something that isn’t possible with social media. You may post great and informative…

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Your Email List is the most Valuable Asset in Your Business is: The CashPT Lunch Hour


Your email list is the most valuable asset in your business, and it’s probably the most under appreciated. I’m going to teach you how to create a business so valuable, that when you go to see it, the email list presents more than enough value. I’ve been hearing that email marketing is dead. That’s simply isn’t true. People who think that are only getting emails from people who don’t know how to do email marketing. …

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Generate More Income without Raising Prices

More income without raising prices

  Here are three steps to generating more income without actually raising your rates. Number one: You’re going sell the plan of care instead of single visits to generate more income. Stop selling one-on-one visits and individual visits. When you try to sell 10 sessions for $150 each session, it sounds like a lot of money! Sell the plan of care instead. A $1,500 plan of care that includes 10 sessions is a lot easier…

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