Being Busy in Your PT Business Isn’t Enough

Today, I’m talking about why being “busy” in your practice isn’t enough… So many people tell me that they have no plans to expand beyond themselves, that they only want to get “busy.” They give me a number of patients per week they want to get to, and that’s that. I get it—you’ve run away…

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EP 104: Changing the Culture & Guest Experience in Physical Therapy with Scott Marcaccio

Scott Marcaccio on the CashPT Lunch Hour Podcast

People normally go to a General Practitioner whenever they encounter body pains. Physical therapy is overlooked most of the time when it should be the first point of contact. Today, Aaron sits down with Scott Marcaccio, the co-founder and CEO of Myodetox. The company holds a team of physical therapists that help in alleviating body…

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Should I Have a Facebook Group or Page for My PT Business?

One of the most common questions I get asked is whether you should have a Facebook group or page for your clinic and the differences between the two. Today, we chat about that. In general, a Facebook page is mostly just for you to share things with your followers. It’s the front page of your…

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EP 103: Clinical Decision Making & Patient Care Skills with The Rehab Scientist Tom Walters

Most physical therapists are practicing in the traditional clinic-based environment and sometimes that atmosphere can burn you out. Many are scared to transition to cash-based practice due to different possible factors. Today, Aaron and Tom Walters demystify the most common challenges in practicing cash-based physical therapy. Tom shares his journey from being another clinic-based therapist…

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Exactly How to Launch a Free eBook

A big question I get constantly has to do with how to create a free eBook for patients. Today, I wanted to share just how easy it is. Here are the steps to create an eBook opt-in for patients: Come up with an idea What are your patients asking you most? Use their language. Maybe…

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EP 102: How to Build a Global Brand and Impact Millions with Molly Galbraith

Molly Galbraith on The CashPT Lunch Hour

One alternative for people who are in pain is to get physical therapy instead of getting an operation to correct the problem. Today’s guest is Molly Galbraith, who is the founder and owner of Girls Gone Strong. It is the largest educational platform that provides evidence-based information to women and health professionals who work with…

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Stop Doing This in Your Business Now

The number one thing you need to do right now is stop. In today’s new post, I explain what I mean by this… So, what do you need to stop? You need to stop making excuses and take ownership of what you’re going through. Take ownership of the fact that your business isn’t doing as…

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EP 101: False Success: Lessons from Birthing a Cash Practice and a Baby at the Same Time with Dr. Julie Sergent

Dr. Julie Sergent on The CashPT Lunch Hour Podcast

Don’t believe the lie that you can’t be an entrepreneur and active family person at the same time. Today, Dr. Julie Sergent joins Aaron as she busts that myth and tells all on how she juggles career and motherhood — and does an awesome job at both. She is the founder and owner of Sergent…

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The Best Investment You Can Make in Your Business

It’s not just about buying something for the sake of buying something. It’s about investing in ourselves. Today, I share an older video I recorded from CSM a few years ago talking about how important that mindset is. I bought a $900 massage table way before I had enough money to. But I knew back…

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EP 100: 8 Important Business Lessons from 100 Episodes of The CashPT Lunch Hour

It’s the 100th episode of the CashPT Lunch Hour! Join Aaron in this landmark episode where he shares everything he’s learned in hundreds of hours and dozens of interviews on the show. You’ll get tips on structuring, scaling, and growing your business so that you can make more impact — not just with patients, but…

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