CallHero: The Best Software to Train Your Front Desk Staff

First off… Happy New Year! 2020 is going to be your year. Today I wanted to share something special with you. I’m going to give you a tour through CallHero, an amazing piece of software that we use to train our front desk staff! One of the most important ways CallHero has benefited us is…

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EP 111: Using Collaboration & Technology to Move PT Forward with Maggie Bergeron

Between business, health, and our social lives, technological advancements in the last decade have had a huge impact on all of us. But what’s it doing in the world of PT? Today’s guest is a Canadian physiotherapist and co-founder of Embodia, Maggie Bergeron. Embodia is Canada’s largest online learning platform for physiotherapists. Aaron chats with…

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EP 110: Niche Down to Scale Up with Chris Finn

Working a 9-5 job with a steady paycheck can sometimes discourage people from discovering their potential and opening, owning, and operating their own business. But that didn’t stop today’s guest. Chris Finn is the founder and owner of Par4Success, a cash physical therapy clinic whose major clientele are golfers. Today, Aaron and Chris sit down…

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Where Should I Host My Business Website?

Having to create your business website can feel really stressful, but it shouldn’t be. Today, I chat a little about best practices when hosting your website! For our clinic, we use a mix of Weebly and a WordPress blog. Back when we started our site, WordPress was the best place to blog as it was…

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EP 109: 35 Marketing Strategies to Drive Traffic to Your Physical Therapy Clinic

The 35 Marketing Strategies

When entrepreneurs want to level up their marketing efforts, they often throw random tactics at the wall to see what sticks. But what if, instead of trial and error, you could work with proven marketing strategies that will increase the traffic and visibility of your clinic? In this episode, Aaron shares 35 proven marketing strategies…

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A Conversation on Starting a Physical Therapy Business

Today’s video is a snippet of a conversation I had with my previous CashPT resident, Dr. Tyler Shelton of Shelton Movement and Performance, before he opened his clinic. We chat about some of the logistic stuff, which I know you guys ask about a lot. I hope this is helpful in some way! In general,…

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EP 108: The Exact Checklist to Launch Your Physical Therapy Cash Practice

Thinking about transitioning to a cash-based practice? You need to hear this episode if you want a successful launch. Today, Aaron shares the exact checklist of essential dos and don’ts of getting your business up and running. Grab a pen and jot down these steps or listen to find out how you can download it.…

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How to Follow Up with Patients Who’ve Fallen off the Schedule

Today, I wanted to answer a question I got the other day: “What’s a good way to follow up with patients who’ve dropped off the schedule or ghosted after the first or second session?” The answer? You need to get them on the phone. Period. If you’re asking this question, then there may have been…

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EP 107: Scaling Culture & Taking Calculated Risks with Alison Taylor

Alison Taylor on the CashPT Lunch Hour Podcast

When you’re a cash-based practitioner, booking and scheduling clients, charting their profiles, and creating invoices can be major headaches that ultimately aren’t moving the needle forward in your business. You have to do everything yourself, or juggle a million apps, instead of spending time where your business needs you to. Today’s guest is Alison Taylor,…

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Top 3 Marketing Ideas for New and Seasoned CashPT Owners

For today’s special blog post, I wanted to share the top three marketing strategies we use in our clinic. They work no matter what type of business you have: brick and mortar, gym, mobile, concierge, even Telehealth. They’re for both seasoned and new cash-practice owners, so get ready! First off, I wanted to start by…

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