A Hybrid Physical Therapy, Performance & Strength Training Practice

john rusin strength doc cashpt lunch hour

The CashPT Lunch Hour #12: John Rusin aka “The Strength Doc” For this episode of The CashPT Lunch Hour I had the amazing opportunity to interview and hang out withDr. John Rusin, PT, DPT, CSCS, ART, FMS1-2, YBT, SFMA, FDN aka “The Strength Doc.” John is not your run-of-the-mill physical therapist and coach. His innovative vision and knowledge brings together high-performance strength and hypertrophy programming with cutting-edge, pain-free training methodology. With more than a decade of…

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$1,100 for a Physical Therapy Treatment!

insurance benefits cash pay based physical therapy

The $1,100 Physical Therapy Treatment! Recently a client of mine reported that between January 1st and February 15th 2016, approximately 10 of his patients have stopped their physical therapy treatment because the bills they have received so HUGE, they can’t afford physical therapy. I’m not talking about people who can’t afford their $20 co-pay, I’m talking about a bill for $2,272! That is 1 unit of manual therapy and 1 unit of therapeutic exercise in each of…

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What Does Your Dream Practice Look Like?

physical therapy cash practice

When I started my 100% cash based physical therapy practice in 2009 I rarely spoke with another physical therapist who believed I could be successful in this model.  I even had a clinical instructor who told me that a cash-based physical therapy practice “wouldn’t work.” He said “no one will pay more than a $25 co-pay for physical therapy.”  If I listened to any one of them I wouldn’t be here today. Do you want…

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Movement with Meaning: A Cash-Based Pediatric Occupational Therapy Practice

movement with meaning occupational therapy cash based pediatric practice

The CashPT Lunch Hour #11: Vanessa Fox OTR/L I’m super excited to have had the opportunity to interview Vanessa Fox. Vanessa owns Movement with Meaning a 100% Cash-Based Pediatric Occupational Therapy practice in Tampa, FL. She has a mobile practice treating patients in their homes, a local pool for aquatic therapy, and local gym for sensory integration. Her mission is to empower parents to guide their children to reach their highest potential at any age,…

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GetPT 1st & Be a Primary Care Physical Therapist

getpt 1st getpt1st primary care physical therapist cash based

In honor of GetPT 1st day I wanted to share with you my thoughts on the mindset behind living this truth. In the video below I explain what GetPT 1st and being a Primary Care Physical Therapist means to me and how that translates into my business and marketing philosophy. I hope you enjoy it and please leave your thoughts and what GetPT 1st means to you in the comments section below. We don’t need…

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CashPT Cribs: Tour of a Chiropractic Cash-Based Practice

CashPT Cribs tour of a chiropractic cash based practice

I’m super stoked to have had the opportunity to share with you what my friend and colleague Dr. Christopher Anthony has built and achieved. Dr. Anthony is the owner of Trisynergy Chiropractic in HighPoint and Greensboro, NC. In his practice as a chiropractor he only sees 1 patient at a time (90 minute evaluations and 30-45 minute treatments). He treats patients using a combination of Active Release Techniques (ART), Mckenzie Therapy, manipulation, pain science education (he…

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6 Reasons Why I Don’t Accept Insurance

why I don't accept insurance matthew lebauer phsycotherapist denver

When I opened my private psychotherapy practice, I made a decision to accept private-pay clients only. This means I accept payment by cash, check, credit card, or PayPal. More importantly, it means I do not bill or “accept insurance.” I do not participate in the payment or reimbursement process with insurance companies. This is an important boundary for me as an ethical obligation to my clients and a self-care obligation to myself. Accepting insurance for psychotherapy is problematic in multiple ways

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Will a Concierge or Subscription Model for Physical Therapy Work?

The Concierge or Subscription model of physical therapy can definitely work. It depends on how you package it and what YOU want. There are a few things to take into consideration: increasing the value for patients, increasing your income and considering how it works ethically and legally. What is Concierge Physical Therapy? Concierge Physical Therapy has a few different definitions. The most current use of the term is to describe a physical therapist who travels…

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The Top 10 Things You Must Do to Get New Patients

10 Ways to get new patients

Here are a few common questions I am asked when coaching a business owner through marketing a Cash-Based PT Practice: Why aren’t people calling/emailing for an appointment? Why won’t “doctors” refer patients to me? Who Do I ask for new patients? There are lots of reasons people don’t contact you for an appointment. 1) They don’t understand

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