EP 086: The Hidden Success to Scale a Pelvic Health Cash Practice with Nicole Cozean

Nicole Cozean on The Cash PT Lunch Hour Podcast

Unfortunately for patients and new physical therapists, the same mindset that convinces PTs to rely on insurance tells them that they need a physician’s permission to treat anyone. Nicole Cozean is a pelvic PT who left the hospital bureaucracy to open her cash practice and challenge the misconceptions that are keeping PTs from their full…

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What Are You Worth to Your Patients?

Have you ever struggled to raise your rates above $75? If you have, you’re not alone. Today, we’re going to talk about valuing ourselves as therapists. If you’re only charging $75-$80 per visit, you probably don’t feel like you’re worth more than that. Well, you know what? You’re probably right. No one is going to…

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EP 085: Failproof Your Cash Practice with Elizabeth Wergin

Elizabeth Wergin on The CashPT Lunch Hour Podcast

When you’re stuck in the PT mill, it can be hard to believe that there’s a better way to practice. Elizabeth Wergin found herself at a crossroads last year after a decade in physical therapy: she could walk away from the field she loved or she could take the leap into opening her own clinic.…

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Raise Your Rates Today!

Today, I want to give you my two proven strategies for raising your rates in your cash-based practice. Check it out below! Raising your rates can be really scary, I get it. But that doesn’t mean it won’t work. It doesn’t mean your patients will run away screaming or new ones won’t show up. Here…

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EP 084: Selling Physical Therapy by Asking the Right Questions

How can you immediately get better at sales and generate more income for your CashPT business? All it takes is asking the right questions. In this episode, Aaron shares the top five questions you must be asking potential patients. They’ll stop you from feeling sales-y and explaining your value to people by leading them to…

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Money Is Not Evil.

Money Is Not Evil

I know what you’re thinking. You’re thinking you don’t have the money for marketing, coaching, investing in your business, or saving for retirement. Let’s chat about money today. There was a point in my life when I thought I didn’t have money for any of that either, but what I realized is that even wealthy…

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EP 083: Using Workshops to Grow Your PT Clinic from the Ground Up with Derek Nielsen

Derek Nielsen on The CashPT Lunch Hour Podcast

What’s the number one way to get patients into a new cash-based PT practice? Derek Nielsen leveraged the power of community in his first year as a business owner and is already on track to hit six figures in year two. In this episode, he joins Aaron to tell you how he did it. He…

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People Don’t Want Physical Therapy

People Don't Want Physical Therapy

Today, I want to talk about the question: what is physical therapy? As a profession, we’ve done a poor job explaining what it is that we do and how we help people. It’s just become a fact that everyone thinks PT is post-surgical rehab. Everyone thinks it’s hot packs, leg lifts, and ultrasound. People don’t…

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EP 082: Secrets of Starting a Brand New Cash Practice with Tyler Shelton

Tyler Shelton on The CashPT Lunch Hour Podcast

What do you need to do to launch your cash practice in the next year? Tyler Shelton is finishing up his CashPT residency and is gearing up to open his practice in the coming weeks. He joins Aaron in this episode to share exactly what he’s done since starting work on his business six months…

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When Do I Start Marketing My Cash Practice?

When Do I Start Marketing My Cash Practice?

I get this question so often: “When is it the right time to start marketing my cash practice?” In today’s short video, I explain the answer. Here’s the deal: don’t wait until your whole practice is set up to start marketing. It’s not about going out and running all the big advertisements or billboards. When…

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