Marketing and Sales Are NOT the Same Thing!

Marketing is getting people interested in your products and services, in the “ball.” Sales is, “How do I pass the ball back and forth and get it into the goal?” Today, we’re talking the differences between the two and why you need to do BOTH! Here’s the problem: everyone wants to do marketing. They want…

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Coronavirus Survival Strategies for Physical Therapy Clinic Owners with Nicole Cozean

How can physical therapists be prepared for what’s next with no end date or next steps in sight? This week, Aaron welcomes back Nicole Cozean who last joined him in episode 86. They talk about how difficult it’s been when working with imperfect information and how you can keep moving forward despite the confusion. Nicole…

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SWOT Analysis for Your Business (Strengths, Weaknesses, Opportunities & Threats)

Today, we’re going to go through a SWOT analysis (strengths, weaknesses, opportunities and threats) of my business, with the intent for you to follow along with your own! Get out a pen and paper and let’s do this. So, what are your strengths? Here are some of mine: I’m creative I like to use my…

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Earning $100k+/Year as a New Grad Physical Therapist with Brandon Smith

Are you making as much money as you could be as a PT? Right out of grad school, Brandon Smith worked for a company that preyed on new physical therapists. It was only after he pushed himself and developed his own system of income that he started making over $100k per year. In today’s episode,…

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Successfully Launching Your Side Hustle on Kickstarter with David Barouche

When Dave Barouche came to America to practice PT, he found that there were too many “rules” that got in the way of client results. What did he do about it? In today’s episode, Dave shares his journey from salaried employee to self-employed cash PT who makes his own rules. He offers can’t-miss advice on…

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Marketing Physical Therapy & Becoming a Leader for Your Community Despite the Coronavirus

How are you handling COVID-19 in your business? In this episode, Aaron shares his tips for moving forward by leaps and bounds, no matter what else is going on. He discusses how to create an action plan and the #1 marketing tip that’s working right now. Learn how the current situation is more like tennis…

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EP 131: Overcoming $300k in Student Loans to a Thriving Power Athlete Coaching & PT Practice with Matt Zanis

Matt Zanis overcame $300,000 in student debt. How did he do it? He joins Aaron today to tell you how. Between actively seeking out fresh information and creating educational resources, Matt is focused on seeing his clients as whole persons — not just X-rays. Join them to hear more about Matt’s student loan journey, his…

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EP 130: Creating Meaningful Connections for Female Entrepreneurs with Vanessa Ortali

Don’t believe that people will pay you for what you’re good at? This episode will change your mind. Speaker and coach Vanessa Ortali joins Aaron to talk about money mindset and networking. Along with being a serial entrepreneur and mindset expert, Vanessa also runs The Ladies Community, a group helping successful women find each other…

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EP 129: New Grad Physical Therapist to Thriving GymPT Practice Owner with Zach Harmon

After growing up in his dad’s gym and receiving physical therapy for sports-related injuries, Zach Harmon knew the movement world had something valuable to offer him. Though initially resistant to starting his own business, Zach found the hands-on nature of treating patients independently as the only path forward. In this episode, Zach joins Aaron to…

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EP 128: Choosing Impact Over Income with The Movement Dr. CJ Depalma

Can students start a business without having several years of experience? Today’s guest did, and he’s here to share how you can, too. Dr. CJ Depalma is the owner of The Movement Dr., a cash-based physical therapy clinic that specializes in pain management and rehabilitation through a unique approach that joins education and movement. He…

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