Q&A: What Type of Discount Should I Offer to Patients so They Choose My Cash-Based Therapy Practice?

What are you worth?  What is your time worth?  How much do you value your treatment?  Are you afraid patients will go elsewhere when they learn the price you charge? I have answered a fair amount of questions about offering discounts for services.  I have tested discounts in my practice.  In a traditional physical therapy model it is illegal to discount a patient’s treatment by allowing them to not pay their co-pay, nor is it allowable to…

Continue Reading →

Interview with Physical Therapy Cash-Based Practice Owner Sean Wells

This past weekend I was in Orlando, FL as a presenter at the FLPTPP Annual Conference and I had the opportunity to attend a very inspiring presentation “The One Stop Rehabilitation & Fitness Center” by Sean M. Wells DPT, OCS, ATC/L, CSCS.  Sean is a physical therapist, athletic trainer and personal trainer and the owner of a 100% cash based physical therapy practice in Naples, FL called Naples Personal Training.  I took away a couple of very important points from his talk that…

Continue Reading →

Top 5 Blogs to Help You Succeed with a Physical Therapy Cash Based Practice

The following 5 blogs have been very helpful in marketing, administering and working “on” my physical therapy cash based practice.  They are all blogs, with 1 exception, and all are tremendous resources that I’ve used to build my practice and should be for you too.  As I’ve mentioned previously in my post “marketing a niche clinic”, marketing a cash based practice is much different than the well worn path of marketing to physicians for referrals.  Marketing directly…

Continue Reading →

Superbills & Receipts for a Cash Practice

super-bills-and-receipts-for-a-physical-therapy-cash-practice

One of the most common questions asked about running a cash practice is what kind of receipts do I provide my patients? and What should be included on it so the patient will be reimbursed? Most insurance companies do allow for patients to submit the claims themselves and this process is fairly straightforward. I find that it is much easier of a process for the patient to do this than for the provider. Typically there is…

Continue Reading →

Take Action! Support the Medicare Patient Empowerment Act of 2013 (HR 1310)

Are you a physical therapist? Are you considering opening a physical therapy cash practice? Do you belong to the APTA? (If not, you should) Do you want ALL patients to be able to choose your practice when they need physical therapy? Do you want your mother to be able to choose without limitation the best physical therapist for her when she needs one? If you answered yes to any of the questions above, it’s time…

Continue Reading →

Q&A: Unhappy with Your Website Provider & Search Engine Results?

Q: Any ideas on a good source for a website provider? I have one now and am not very happy with the results. We’re not being found in local searches on internet. Thanks! A: I have two web sites hosted on Hostgator with my url purchased at Godaddy. Both are great hosts and domain registrars, but the website host is not what drives your sites visibility on a Google search. If you mean “provider” as the company that…

Continue Reading →

Mindset is Everything!

the old way new way direct access mindset

Starting a cash practice is the easy part. It’s just a bunch of administrative tasks minus the insurance headaches. It is changing your mindset that can prove to be the most difficult concept to master. Let go of the idea that physicians will refer patients to you. Even if they do, the patient’s are not typically ready to pay you out of pocket, even if it means they need less treatments and the situation proves…

Continue Reading →

Q&A: Marketing a Niche Clinic

Q: I have been in practice for myself for 6 years and have had some success with direct marketing to physicians and all of the other traditional means to get my name out on the street. I am a certified Hand Therapist and want to go in another direction for marketing my clinic as a niche clinic. I was wondering if you may have some insight… A: Whether you live in a state with Direct…

Continue Reading →

The Anatomy of a Cash-Based Physical Therapy Practice

Cash-Based Physical Therapy in Practice Hello.  Welcome to my new website and blog dedicated to building, growing and starting a 100% Physical Therapy Cash Based Practice.  My name is Dr. Aaron LeBauer and I am a physical therapist in Greensboro, NC.  I am a Doctor of Physical Therapy, Licensed Massage & Bodywork Therapist and Myofascial Release specialist.  I have had a 100% cash practice since the day I graduated from PT school in 2008.  All of…

Continue Reading →

Page 40 of 40