Facebook, Twitter, & Linkedin Website Integration for Physical Therapy Cash-Based Private Practices

Do you have a website, blog, Facebook page, Linkedin profile and/or Twitter accounts? Do you know how to integrate them? The video below describes and shows how to integrate your blog and website urls into your Facebook, Linkedin and Twitter Profiles to improve your search engine ranking and so potential patients (and other folks) can…

Continue Reading →

My Electronic Medical Record (EMR) Wish List

Many of you may be surprised that while I love and recommend technology to improve efficiency for cash pay practices, I still use paper notes in my practice.  I have a manila folder for each patient. I use the type with two metal tabs at the top of each side. Left side for treatment notes,…

Continue Reading →

You Own a Private Practice, so What Can a Blog Do for You?

Your blog is your best friend.  Why?  Because it can direct patients who are looking online for a solution to their condition to your website and into your treatment room. I have 1 blog post I made almost 2 years ago, May 14, 2012 to be exact, “Benign Paroxysmal Positional Vertigo or BPPV – What’s…

Continue Reading →

Q&A: Cash Pay Physical Therapy & the Affordable Care Act

Q: What are your thoughts on the future of cash based physical therapy under the Affordable Care Act? A: I think with the changes that are happening in the traditional insurance world, especially with the ACA changes, that we are positioned to help more people and be a financially higher value option for them. Two people have…

Continue Reading →

Dear Google

dear google thank you cash based physical therapy

Dear Larry & Sergey, Thank you very much for your recent referral of 5 new patients in the last two weeks to our practice. Your recommendation means a great deal to me. Please know that we always have room for your friends, family, customers and anyone looking online for a therapist or to learn about…

Continue Reading →

Showdown: Physician Referrals vs. Google for New Patients

showdown doctors vs google marketing cash based physical therapy practice

When I started my Cash Based Practice, I thought, like everyone else, that the key to a busy practice and finding new patients would be through physician referrals, though I knew I needed a variety of referral sources.  I thought that physicians understood what physical therapy can do to help patients.  One of the reasons…

Continue Reading →

Quick Tip: Increase Your Efficiency & Lower Your Overhead with Mobile Technology

1) Use a mobile credit card processor such as Go!CardConnect. You don’t need to “take insurance” but you do need to accept credit cards in your practice.  I use Go!Card Connect, it has simple fee structure, it’s fast and secure, that as a low volume merchant is very difficult to beat. We can offer patients…

Continue Reading →

Q&A: What Will My Patients Think When I Switch to a Private Pay Physical Therapy Practice?

Questions? Insurance Reimbursement Cash Paying Physical Therapy Patients

The fear that we will lose all or most of our current patients when we switch from a traditional insurance based practice to a cash based, private pay or self-pay practice is a very important and real fear to address.  It is very natural to think about all of your patients leaving You because you now…

Continue Reading →

Cash-Based Physical Therapy; Blogging, HIPAA & Power Yoga

It has been a while since my last blog post.  My wife, Andra and I have been busy at work this summer treating patients, marketing our practice and visiting with family.  One of the benefits and sometimes time heavy time aspects of my practice is that I fill all of the roles in my office,…

Continue Reading →