Conquering the Top 5 Objections to Paying Cash for Physical Therapy with Dr. Kaitlin Herzog

It’s about time we convert that “No” into a resounding “Yes!” Dr. Kaitlin Herzog, an athlete turned physical therapist joins today’s episode to once again talk about how telehealth is the next big thing when it comes to treating injuries especially in this time of the Coronavirus. She’ll help uncover the real reasons behind people’s objections and how to reframe the questions we’re throwing at them so that we get not only a “Yes”, but most importantly, their commitment and actually close the sale.


“Have the confidence to keep reframing and asking for the sale and don’t sell yourself short.”

– Dr. Kaitlin Herzog

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Physical therapy


In This Episode:

  • How people’s spending behavior has changed during the Coronavirus
  • Uncovering the root cause of objections
  • What makes people skeptical about paying cash for Physical Therapy
  • How insurance gets in the way of healing
  • The “polite” way to call out people
  • What kind of questions should you ask to reframe a goal


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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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