Create A Winning Niche! The CashPT Lunch Hour #4 w/ Julie Eibensteiner

In this episode of The CashPT Lunch Hour I had the honor and pleasure to interview Julie Eibensteiner PT, DPT, CSCS about her 100% cash-based practice. Julie has an extremely successful low-overhead cash-based practice in Minneapolis, MN. She has a very strong niche focus, “Intensive ACL Rehab for Athletes.” Over 90% of her patients have experienced a ruptured ACL or Anterior Cruciate Ligament. Her practice model and marketing truly exemplifies the quote from Seth Goden that “everyone is not your customer.” In this training she breaks down all of the major misconceptions about the cash-based model and demystifies the fears I hear the most from other therapists.

Create a Winning Niche!


In today’s training you will learn…LARP cash-based Laurus Athletic rehab and performance therapy

    • How Julie got her start in physical therapy and in private practice.
    • How much time she spent working for other practices before she opened her cash-based clinic.
    • How she prepared to start her niche practice.
    • How much she spent to open her niche practice.
    • Renting space and time from other facilities, fee per patient vs. monthly rental.
    • The equipment she uses and owns in her practice.
    • What she uses for documentation.
    • How she decided on her niche, “Intensive ACL Rehab for Athletes.”
    • Julie’s top marketing strategies.
    • How she “over delivers” to her patients.
    • Her motivation & benefits of a move into a brand new 7,000 sq/ft facility, that is just hers including a performance staff.
    • The top 2 things athletes can do to reduce their risk for an ACL(anterior cruciate ligament) injury.

  • Questions from the audience:

    -Advantages of CSCS
    -Communicating with physicians
    -Percent of patients are non-ACL
    -Insurance, Function & Outcomes in return to sport

  • Julie’s best advice for anyone who wants to start a cash-based practice.
Julie Eibensteiner cash-pay physical therapist

Julie Eibensteiner PT, DPT, CSCS


LARP TEam Prep 1.0

Connect with Julie

Laurus Athletic Rehab & Performance, LLC

Julie on Twitter @Laurusrehab

Laurus Rehab on Facebook




About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.


  • Kevin Prue

    Reply Reply May 11, 2015

    Hey Aaron and Julie just wanted to comment on a good EMR for cash practices. Look into Apollo Practice Management. I started using it and it works really well for everything I need to do. Has scheduling, EMR, you can upload documents to it and has some other really convenient features. Reasonably priced, and the staff is really helpful. It’s a newer EMR so they are still working some kinks out, but things have improved a lot in just the 4 months I’ve been using it.


    • Aaron LeBauer

      Reply Reply May 12, 2015

      Hey Kevin, Thanks for your comment and the pro tip! I’ll definitely check it out.

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