Creating Offers that Convert

Creating Offers that Convert

You can spend hours or tens of thousands of dollars, but if no one wants to buy your offer, then it doesn’t matter. You need to have offers that convert!

What is it about an offer that makes people want it? What makes content convert?

You have to:

-Define the problems it solves

-Speak to their objections, both internal and external

-Help them buy into the solution

Think about a webinar. When you’re creating one, you want to start with the offer. How do you get someone to the offer? You have to give them something first. Show them why they should consider you an authority. Speak about your experience and tell a little of your story. 

Provide a testimonial to convert your offer.

Show them your offer has worked for other people. This is how you build credibility. If people can see your offer has worked for other people like them, then they start to see how your offer can work for them, too.

You also to pre-frame the sale. Use language that assumes they’ve already bought into what you’re selling. This helps lead them to the idea that they need the offer you’re giving them. That your offer is the solution to their problem.

If you get a webinar that converts 12-14 %, then make it evergreen. Add it into a sales funnel and us it in your email marketing. 

Entrepreneurs are successful when they see around the problem, not through the problem. You have to be able to see what other options are available to you and what you can make work!

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

  1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

  1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at with the words “Blueprint”.

  1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

aaron lebauer

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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