Email Marketing Tutorial for Online Influencers & Course Creators | The PT Email Engine

Have you been collecting email addresses and have no idea what to do with them? Do you have an email list sitting and collecting proverbial dust? It’s time to use email marketing to grow and scale your online business.

My name is Dr. Aaron LeBauer. I am a physical therapist and business coach for passionate physical therapists and online entrepreneurs looking to grow and scale their time, income, and impact. I’ve built two six-figure businesses using email marketing and I’ve helped thousands of people grow their businesses. 

With email marketing as with anything, there is a right way and a wrong way to do it, but it doesn’t have to complicated! The PT Email Engine is our software built on top of Active Campaign. We use automations, forms, and campaigns to market directly to the people who are interested in what we are selling. 

So, why email marketing? Some people think it’s sleazy and they don’t want to be a part of “the problem”. If you think email marketing it the problem, then either you’re subscribed to the wrong email lists or you are doing email marketing the wrong way.

If there’s one thing that you need to be doing to grow your business it’s email marketing.

You shouldn’t even run Facebook unless you’re able to clearly send emails and get people to buy or opt in to your products.

Here are three things to avoid when using email marketing:

  1. Buying emails! Blasting out a bunch of email will get your marked as a spammer and will shut you down. 
  2. Overcomplicating things in the beginning. There are 10 ways to do the same thing. What you have to remember is that starting out simple lets you get it right! Then your campaigns can become robust and more encompassing. 
  3. Poor followup. After you sign up for a freebie or a paid offer, how do you feel when you don’t her any followup or acknowledgment? You may even wonder if your order even went through! Don’t do this! 

In the PT Email Engine, we take care of all of the Active Campaign set up for you. Everything from tags and lists to forms and segments. We provide trainings on how to integrate it with your accounts and websites. 

If you would like to save a ton of time and have us get you a jump start generating leads and sales just CLICK HERE!

 

 

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

 

  1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

 

  1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at m.me/AaronLeBauer with the words “Blueprint”.

 

  1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at m.me/AaronLeBauer with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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