EP 049: The Power of Raising Your Rates in Your Physical Therapy Practice with Victoria Liu

Opening a practice does not guarantee a PT’s success. Whatever you face in your journey, you have to face it with guts, determination, and the willingness to learn along the way. Tune in as today’s guest, Victoria Liu walks us through the challenges and difficulties she’s faced in starting her own PT business and her advice to people who are still staying in their comfort zones.


You just got to jump, you just got to do it.

-Victoria Liu


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Time Stamps:

01:48 – Victoria shares about her background and her business, Ironhorse PT and Pilates

05:45 – Not knowing what to do was the biggest challenge at the start

08:17 – The effects of patients not having direct access visits

11:13 – Word of mouth brings in the best patients

16:10 – How Victoria started raising prices for their services

20:52 – Finding good people and staffing are the most difficult challenge in growing the practice

25:08 – Integrating pilates and kettlebell programs to wellness training

30:28 – Victoria’s next steps moving forward

39:03 – The advice to people staying in their comfort zones




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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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