EP 049: The Power of Raising Your Rates in Your Physical Therapy Practice with Victoria Liu

Opening a practice does not guarantee a PT’s success. Whatever you face in your journey, you have to face it with guts, determination, and the willingness to learn along the way. Tune in as today’s guest, Victoria Liu walks us through the challenges and difficulties she’s faced in starting her own PT business and her advice to people who are still staying in their comfort zones.


You just got to jump, you just got to do it.

-Victoria Liu


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Time Stamps:

01:48 – Victoria shares about her background and her business, Ironhorse PT and Pilates

[05:45] – Not knowing what to do was the biggest challenge at the start

[08:17] – The effects of patients not having direct access visits

[11:13] – Word of mouth brings in the best patients

[16:10] – How Victoria started raising prices for their services

[20:52] – Finding good people and staffing are the most difficult challenge in growing the practice

[25:08] – Integrating pilates and kettlebell programs to wellness training

[30:28] – Victoria’s next steps moving forward

[39:03] – The advice to people staying in their comfort zones




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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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