EP 054: Eliminate Your Competition and Grow Your Business Using Strategic Networking with Kevin DeGroot

Having a niche allows you to be successful even when there are other clinics vying for the same customers. Learn how to develop your niche on today’s episode featuring Kevin DeGroot. Owner of TZero Physio and the Triathlon Injury Support Group, Kevin shares how he developed his niche and why you should do the same.

Join Aaron and Kevin as they discuss how your niche will not only help your business but could help other people’s businesses as well! Catch more on how to be successful in your community and use your niche to establish your network.


If we can go together, we can go a lot further.

Kevin DeGroot


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Time Stamps:

[1:40] – Introducing Kevin DeGroot and how he narrowed his focus to triathlon physical therapy

[7:18] – How Kevin realized he was actually working for the physician and front desk rather than his client, and how he made the switch to his own cash PT practice

[13:58] – The benefits of owning your own business and why you should consider making the step to starting your own practice

[18:37] – Build your business around community and family. What you can do to promote family in your own life and in your employee’s lives while also making yourself an expert in your field

[24:20] – What you can expect from Kevin and TZero Physio in the future: closing the middle ground between the professional and amateur athlete

[31:36] – How to set up an online resource that benefits your patients and promotes further care beyond what we normally could accomplish

[36:33] – The #1 thing you need to do when starting up an online resource for your patients and practice and the #1 thing you can do to bring patients into your clinic

[42:23] – How you can grow your clinic without competing with other cash PT clinics in the same area

[47:10] – 4 ways to get your business going and get out of the first stages of developing your cash PT practice


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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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