EP 057: How to Build a Thriving Cash-Based Physical Therapy Practice [even in SUPER small town] with Hollan Oliver

Want to know a powerful tool for any practice in any town? Listen to today’s episode to find out how networking can be the key to your practice’s success!

In this episode, Aaron interviews Hollan Oliver, the owner of Coastline Therapy and creator of the home exercise software Healigo. Hear how networking let Hollan start a cash PT practice in a seasonal town of 1500 people. If you want to increase your business, then sit back and learn how to take the next step towards a better network.

Be interested, not interesting and [business] will come to you.

Hollan Oliver

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Physical therapy

Time Stamps:

1:31 – Hollan Oliver’s background and her odd path to physical therapy

6:17 – Why Hollan decided to start a cash PT practice in Deer Ilse, Maine, even though it is a seasonal location.

9:28 – Combining lobster trapping with physical therapy. How to adjust your practice to your client

11:10 – How to start your practice the right way through networking. Even your family connections can help!

16:01 – Why your community is important and how you can improve your business through your emails and newsletters

20:55 – The beginnings of Healigo and its benefits for modern physical therapy

26:26 – How to start your own cash PT practice and begin developing your own network

29:51 – What you need to do to get established in your community and promote your practice if you are struggling to get started



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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.