EP 062: Going Against the Grain to Start an Online Digital Marketing Business with Alex Engar

Are you struggling to advertise your business or clinic? Can’t find a way to make Facebook ads profitable? Then this episode is for you! Join Aaron as he talks with Alex Engar, a Digital Marketing Expert. Alex wants to help physical therapy entrepreneurs develop strong online marketing strategies.

Listen to today’s episode to find out the biggest mistakes people make in digital marketing. Take advantage of the resources you already have! Hear how you can create the perfect content for your target audience and find the resources to help you do it!


There’s a lot of other stuff you need to have in place before running ads becomes a profitable activity for your business.

-Alex Engar


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Time Stamps:

4:01 – Why Alex knew he wasn’t a good fit to work in the standard health care system and why you don’t need to be scared to go outside the lines with physical therapy

12:01 – Frustrated with clinical systems? You don’t have to quit the field of physical therapy. How Alex has worked in physical therapy without being in a clinic.

19:37 – How to make business partnerships work: Filling roles and making decisions as a team to create a business that meets people’s needs

24:38 – The biggest mistake entrepreneurs make in online business marketing: How to be active in your content to create funnels towards your product

32:33 – Why you must INVEST in your business to thrive: The mindset you need to start a business with a successful digital market

37:19 – Find your path of least resistance for results. What you can look for to achieve the marketing you need for your business

41:49 – What you need to have implemented in your business and marketing BEFORE you run your first Facebook ad

48:35 – Figuring out your weak points: Why paid marketing can help you gather data and identify what you need to improve in your marketing

56:10 – What ad types you need to look into as a physical therapy entrepreneur and why building an audience will help your confidence and business security                                                                              




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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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