EP 098: Secrets to Building Your Personal Brand and Creating Authority on Instagram with Ryan Magin

In this episode, Aaron LeBauer sits down with Ryan Magin to give you the lowdown on how you can create your personal brand and make money out of it. Ryan fondly refers to himself as the Internet Advocate for Skinny Jeans. He is a serial internet entrepreneur, a master of Youtube and Instagram, and a website arbiter. His business journey started in 2003 when he was working at Lowe’s and racing BMX. After seeing a need in the racing world, he started selling training videos to fund the beginning of his entrepreneurial journey. 12 years later, he is an internet sensation. Currently, he has his own YouTube channel and regularly posts content on Instagram to help people with personal branding.


If you’re trying to reach everybody, you’ll definitely reach nobody.

Ryan Magin


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castPT lunch hour podcast

Physical therapy


Time Stamps:

  • Why you should reinvent your business every year – what’s working now vs what was working then
  • Perfection VS Real Content – Which one actually matters?
  • 3 marketing tips you can’t miss
  • The advantages of being authentic online
  • How to multiply your passive income
  • 6 steps in creating good content
  • How to sell good content
  • The best strategies to get people hooked on your content
  • What is the paparazzi effect?


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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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