Today, Aaron is joined again by one of his first guests from a couple of years ago, Erson Religioso, to talk about marketing and business. Erson founded The Modern Manual Therapist blog to help mentor and teach professionals around the world and is the creator of the EDGE Tool, a high-quality stainless-steel tool for assisted soft tissue manipulation. They discuss the changes since they last spoke in how people reach their audience, the advancements in technology, and the particulars of having your own PT cash clinic. By the end of this episode, you will be energized to diversify and never settle!
“Find a way to elevate your value in the customer’s perception.”
–Erson Religioso
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In This Episode:
- How things have changed in blogging and content creation
- How Erson used to juggle everything
- The advantages of having a workflow
- Different types of work-life balance
- The problem with high-volume practice clinics
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