Getting Your Foot in the Door with a Niche Patient Population with Dr. Jen Crane

If you’re feeling burned out and looking for a change, then this episode is calling you to take that step, claim your niche and make a difference in the world. Aaron’s guest, Dr. Jen Crane, is a dual credentialed physiotherapist for athletes and performing artists, who specializes in thinking outside the box to make sure you can overcome the hindrances in achieving your body requirements. She’s taken social media by storm by doing telehealth video training to open our eyes from the misconceptions and stereotypes we have on circus arts and encourage PTs to get creative in their assessments. Tune in to find out how you can use your niche to reach out and add value to your community.


“Create a genuine connection with the target demographic that you’re working with.
Think about how your education and background can benefit them.”

– Dr. Jen Crane

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castPT lunch hour podcast

Physical therapy


In This Episode:

  • Finding a hobby to fill your time can launch your career path 
  • There’s a huge need for your niche
  • The distinction between athletes and performing artists
  • How to prove yourself in a room of non-believers
  • Establishing buy-ins prior to actual sale
  • How to pay the rent while you’re sleeping
  • Finding the courage to grow from where you’re stuck
  • Exercising creativity in times of adversity

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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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