How to Take Your PT Career to the Next Level

How to Take Your PT Career to the Next Level

Today I want to talk to you about how to take your career as a physical therapist to the next level without sitting through another boring presentation or spending money on a conference that doesn’t even apply to the cash-based model!

As many of you know, I began as a massage therapist. For years, I wanted to be the first person people came to see if they had chronic pain. When I became a physical therapist and realized I still wasn’t the first person people came to see, I was so frustrated.

Someone asked me the other day what I think physical therapy is, and of course, I said hot packs, leg lifts and ultrasound. Because that’s what the public thinks. We have to get out of the technician mindset. That’s secret number one to taking your PT career to the next level.

Secret number two? You have to market to patients early on. When I first started out, EVERYONE told me to market to physicians. When we do that, people don’t really know what we do. If your goal of marketing is to get a large number of referrals, you’re not providing any value! Patients won’t buy in.

How can we take ourselves to the next level as physical therapists? We get patients to see us first. We get patients to know they can (and should) see us first. Then, it’s their choice and they are invested in their healing process.

Are you interested in sitting in on one of my Platinum Mastermind events? Click here to apply now! 

Aaron LeBauer

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

Leave A Comment

Leave A Response

* Denotes Required Field