How to Write an Amazing Bio to Create a Loyal Audience

How to Write an Amazing Bio to Create a Loyal Audience

A few days ago, I had a conversation with my wife, Andra, about writing an “About Me” page for her website.

I decided to record it and share the knowledge with you guys!

When it comes to writing your bio, you want to tell your story. You want to connect with other people. In essence, it’s, “Here’s my story, not my qualifications.”

You have to be the hero of your own story. You want to go over the “ah ha” moments in your life. For me, it was seeing 43 patients in one day. It was when I got told no one is going to pay more than a copay for physical therapy. It was when I became a massage therapist after a bike ride.

What we want to do is explain these “ah ha” moments we had because that’s what’s going to connect with other people. They want to feel like they are in the same room with you.

You need to be more vulnerable, because if you don’t tell your story, people won't care.

You need to be more vulnerable, because if you don’t tell your story, people won’t care.

Another thing you need in the bio is social proof. Social proof isn’t listing off your qualifications, but it’s saying, “Aaron is the host of The CashPT Lunch Hour podcast.” A big part of having social proof in the bio involves asking yourself the question, “Why would they listen to me? What credibility do I have?”

In terms of bios to write, it’s a good idea to write 50-word, 100-word and 500-word versions. Make sure to have a short and sweet version you can send in for publications, etc.

Andra asked if it’s important to have hobbies and little quirks about you in a bio. I think it’s not entirely necessary but can be beneficial to build depth of character. It should be something that people will understand and relate to, or else it is just extraneous. For instance, if you won five bowling championships, saying that in a bio promoting your online business that has nothing to do with bowling is a little pointless.

The biggest mistake that I’ve seen people make is not sharing their authentic story. They share a little bit, but they don’t share the vulnerable parts. When you share the vulnerable parts, people really connect and want to do business with you. If you’re vulnerable, that’s awesome.

Are you interested in learning more about how to use social media to market you clinic? DM me here…

Aaron LeBauer

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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