Interview with Rachel Wynn: How to Tell Your Story with Your Website, Blog & Social Media

How to tell your story with your Website, Blog & Social Media

rachel wynn talks websites for Cash Based TherapistsRecently I had the pleasure to spend some time on a video chat with Rachel Wynn, MS CCC-SLP. Rachel is a Speech-Language Pathologist who has worked in skilled nursing, owned a private practice, writes for her advocacy blog Gray Matter Therapy and recently started Story Zest. She helps other therapists and therapy practices connect with their potential patients and customers directly. She helps others tell their story on their website and blog to engage potential patients in a “conversation”, so they can learn how they can benefit from the therapy services.

Connecting and interacting with potential customers is vital, and doing this with your website and/or blog is one of the best and least expensive methods of actualizing direct access marketing. I’ve mentioned before, I get approximately 50% of my new patients from the internet. If you have a therapy practice and do not have a website or blog, you need one plain and simple. If you have website, and it basically serves as your online “brochure or business card” and it can be so much more. You need to listen to this interview.

In this interview Rachel talks about:

5:13 What a Blog can do for you

8:30 How to create an easy to read blog post.

10:30 How to create a Pinnable blog post

18:00 How do design a successful website

23:30 What a potential patient wants to read about

26:00 How to get patients to call for an appointment or buy in to your services.

-Rachel’s blog post: How to find blog post pictures

-I use Aweber to send out newsletters, blog notifications and engage potential patients who visit my website & blog

Connect with Rachel:

Twitter @StoryZest
Linkedin
StoryZest.com & GrayMatterTherapy.com

 Do you have a question about your website or blog? Post it below.

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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