Marketing and Sales Are NOT the Same Thing!

Marketing is getting people interested in your products and services, in the “ball.”

Sales is, “How do I pass the ball back and forth and get it into the goal?”

Today, we’re talking the differences between the two and why you need to do BOTH!

Here’s the problem: everyone wants to do marketing. They want to do Facebook ads, emails, workshops, etc. Then they’ll come to me and say, “Aaron, I need more patients. I’m not getting enough patients.” More often than not, their problem ends up being sales, not marketing.

Everyone loves marketing because it’s “safe.” They can blame something else when something doesn’t work—the Facebook ads guy, the Facebook ads, Facebook itself.

And even when sales doesn’t work, they blame the marketing! They say it brought in the wrong patients.

The bottom line? If you can’t get over your fear of sales, then it doesn’t matter how much you spend on marketing.

Most people think that selling is unethical, especially in the medical field. But if I have a solution to someone’s problem and try to sell it by asking questions and giving them exactly what they need, how is that unethical?

What do you help your patients do? <– That’s the question that will help you sell.

Having trouble selling? Check out the sales script we use in my clinic here!

 

 

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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