People Don’t Want Physical Therapy

People Don't Want Physical Therapy

Today, I want to talk about the question: what is physical therapy?

As a profession, we’ve done a poor job explaining what it is that we do and how we help people. It’s just become a fact that everyone thinks PT is post-surgical rehab. Everyone thinks it’s hot packs, leg lifts, and ultrasound. People don’t tend to consider that there might actually be another kind of physical therapy.

It’s like saying “restaurant” was bad. I don’t like “restaurant.” You can’t lump all PT together the same way you can’t lump all food places together.

There’s no way in hell I would pay $75, even $50, for the typical “restaurant” (aka, run of the mill PT). I can do all that stuff on my own. I can go ride a bike at the gym or do my own hot packs.

You know what I need? I need someone to spend time with me. I need someone to look at me and say, “Aaron, you know what? Your ankle doesn’t move like it should. Let’s get to the bottom of it.”

Physical therapy isn’t what people are paying for. People don’t want “physical therapy.” They don’t want dry needling or MFR or X, Y, and Z. They want to be able to play with their kids again. They want to feel strong and confident again.

Here’s what we did this week to help people in the community understand how we’re different.

This week, we did injury assessments at a local gym in town. We went and talked to people about what they were worried about. And we didn’t say a word about physical therapy, because physical therapy isn’t the thing we do.

We’re selling the destination, not how we get there. The modalities or techniques don’t necessarily matter to the patient. What matters is them being able to run a 5K again. We sell them what they want and deliver what they need.

No one wants to sit on a plane for 10 hours from Greensboro to Hawaii, but everyone wants to be in Hawaii.

If you’re interested in learning more about this mindset, check out this blog post!



About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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