Success in Your Niche with Nick Esemplare

Finding Your Niche – Success Strategies for Building a Successful Physical Therapy Business – Nick Esemplare

Today I speak with Nick Esemplare, a Physical Therapist who has a desire to help over 100,000 people understand that their body is resilient and it can do anything you ask of it. He knew he wanted to be a physical therapist in high school. As he got older the passion grew more and more. He was a personal trainer for 8 years all throughout college and also competed in bodybuilding for years. Now his practice Achieve Physical Therapy, is located inside a personal training studio and a gym where they specialize in helping powerlifters, bodybuilders and barbell athletes understand their resilient body and promote an ability to continue to train hard while working through injuries.

Nick shares his experience of choosing powerlifters as his niche and how it has changed his business. He has so much knowledge to share. You don’t want to miss this interview!

If you want to level up your career, join us at PT Biz Con 2023 – the premier event for physical therapists looking to grow their businesses and reach their full potential. Visit to learn more and register today.

Topics Covered:

-discovering your niche

-helping people understand their resilience

-promoting peoples ability to continue to train while recovering or going through an injury

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1:00 introduction

2:40 wanting to start a business

9:05 finding a niche

15:45 choosing powerlifting

25:00 what’s working right now

30:10 future goals and creating resilience 

35:15 big lessons learned

43:50 PT Biz Con

If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Whenever you’re ready, here are 3 ways I can help you grow your coaching business:

Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans. Just send me a message at with the words “Blueprint”.

Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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