The CashPT Lunch Hour #1: The Top 3 Misconceptions Therapists Have About The Cash-Based Physical Therapy Model

In this episode I talk about the The 3 Most Common Misconceptions About the Cash-Based Therapy Model


The #1 Mistake Most Cash-Based Physical Therapists Make When Starting Out!

The real trouble is, most people are afraid of making the leap because of what they hear around them, from other therapists. Unfortunately, these other therapist who tell you it’s not possible or that starting a cash practice is a bad idea, are coming from a place of inexperience, not knowing or just fear. Maybe it’s not in them at all, but that’s doesn’t have to be the case for you!

It’s 100% possible!

Join me in this episode of The CashPT Lunch Hour to learn what these 3 important misconceptions and mistakes are and how you can overcome them so you can get started on your path to success!

3 Misconceptions about the Cash-Based Physical Therapy Model

In this episode we are going to cover:

Why you don’t need a “wealthy” patient population for you to open a successful cash practice

  • How you can use your USP or Unique Serving/Selling Proposition to attract the right patients to your practice
  • Who your most loyal patients will be in a cash practice
  • Why you don’t need a loan to start a cash practice and the breakdown of my start up expenses.
  • What size city or town works best for a cash-based physical therapy practice.
  • The best way to market your practice to physicians?
  • Why you don’t need to spend $1,000’s on marketing.
  • How I “convince” patients to schedule who want to “use their insurance”
  • How to have a Primary Care Physical Therapist Mindset

Enjoyed this episode? Subscribe to my podcast on iTunes and join me for the next CashPT Lunch Hour!


About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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