The CashPT Lunch Hour #10: CSM 2016


Wow! What an awesome conference. I had the chance to finally meet some amazing people in-person that I’ve known via social media. I also heard from lots of folks who are working in or starting cash-based practices. I also had the pleasure and opportunity to interview some huge and very influential physical therapists for the CashPT Lunch Hour and I’m stoked to share this interview with you. I had such a great time. I’ll definitely be back in the future. Below you’ll find the full interview, show notes and links to resources mentioned in the broadcast. If you have any questions or comments please let us know in the comments section below.

Break Free to Grow Your Practice: Learn How Leading Cash-Based Physical Therapy Experts Escaped Working 9-5 and Do It Their Own Way!

cashpt lunch hour csm sarah haag sandy hilton paul gough karen litzy

Sarah Haag, Sandy Hilton, Karen Litzy, Paul Gough, Aaron LeBauer

My guest this month include:

Sarah Haag PT, DPT, WCS, Cert. MDT, RYT – Dr. Haag is the co-owner of Entropy Physiotherapy & Wellness in Chicago, Il a Medicare + cash-based practice. Sarah has pursued an interest in treating the spine, pelvis with a specialization in women’s and men’s health. Over the past 8 years, Sarah has seized every opportunity available to her in order to further her understanding of the human body, and the various ways it can seem to fall apart, in order to empathetically and efficiently facilitate a return to optimal function.

Sandra Hilton, PT, DPT, MS – Dr. Hilton is the co-owner of Entropy Physiotherapy & Wellness in Chicago, Il a Medicare + cash-based practice. She is the the Director of Programming for the Section on Women’s Health, co-host of the Pain Science and Sensibility Podcast and contributor for blogposts at as well as for Body In Mind. She has worked in multiple settings across the US with neurologic and orthopaedic emphasis combining these with a focus in pelvic rehabilitation for pain and dysfunction since 1995.

Karen Litzy, PT, DPT, MS – Dr. Litzy is currently the owner of Karen Litzy Physical Therapy, PLLC, a concierge physical therapy practice in New York City, where she sees clients in their home, gym or office. Dr. Litzy also consults with physical therapy colleagues on how to start and maintain a successful out of network physical therapy practice. She is the host of the weekly podcast Healthy Wealthy & Smart where she interviews thought leaders in the world of physical therapy.

Paul Gough PT – Paul Gough is a Small Business Icon, winner of the 2016 Infusionsoft award for best in class lead nurture marketing systems, a former professional soccer physical therapist and owner of a successful private cash practice in the UK – where health care is free.


The CashPT Lunch Hour #10: CSM 2016


    • How did you get into cash-based physical therapy?
    • What was the #1 mistake you made?
    • What is the Best marketing strategy that you have used to grow your business?
    • How do you convince people to pay $160 out of pocket when they can get it for less or free?
    • What is your advice to anyone who wants to start a cash-based practice?
    • How do you see Out of Network clinics fitting into the future of US health Care?
    • Is Pelvic Health or Pain PT a “niche”?
    • Why should a person with “good PT coverage” see an OON practice?
    • How do you convince someone to come to your practice?

cashpt lunch hour csm aptaResources Mentioned

Start With Why – by Simon Sinek
Medicare & Cash Pay Physical Therapy – Jarod Carter’s new Medicare eBook. Highly recommended!

Connect with Sarah:

Twitter: @SarahHaagPT
Entropy Physio Facebook Page
Entropy Physico blog/website

Connect with Sandy:

Twitter: @SandyHiltonPT
Pain Science and Sensibility Podcast
Special Offer: Use the discount code CashPT for 15% Off all courses at Entropy Physio Pelvic Health Continuing Education Workshops

Questions for our guest? Leave your comment below.

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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