The CashPT Lunch Hour #2: Chad Madden PT the POPTS Killer!

In today’s episode of The CashPT Lunch Hour #2 I share my interview with the POPTS Killer Chad Madden PT.

Chad discusses his creative strategies to market directly to patients and physicians. He explains how he kept his private practice alive when a majority of his physician referrals started their own practices or became employed by the local hospital and no longer sent patients to his practice.

Many of Chad’s referring physicians, now employed by the hospital can no longer refer patients to him or even return his phone calls. Chad has lost his top referral source 3 times! and his practice is still thriving

Now Chads practice Madden Physical Therapy in Harrisburg, PA is seeing more patients than ever before, including 40 patients a month who list a POPTS physician as their primary physician.

In this interview Chad describes:

3:00 His story about what happened to his referral sources and what he had to do for his practice to survive.

14:50 His marketing philosophy, The Flashlight Principle, Direct Response Marketing and why he is the POPTS Killer!

16:39 His ideal client

18:30 His Pain Free Motion Workshop marketing seminar

20:40 The “Most Bang For Your Buck” marketing strategy

25:46 How he gets patients to write testimonials about their positive experiences in his practice and makes the testimonial part of the medical record. He has over 3000 testimonials!

31:45 His system for generating word-of-mouth referrals

34:00 Why going after athletes may not be the best marketing strategy for your practice and how not to violate the “Flashlight Principle”

39:00 How to create your avatar or ideal patient.

43:22 His Top 5 books for marketing to grow your physical therapy practice

48:55 Answers questions from listeners:

How much effort do you put into social medial to advertise your practice?

Do you have any guidelines for a marketing budget for a therapists just getting started?

Resources Mentioned in this Interview

Chad’s Free video series that reveals his Simple 7-Step Formula For a Newsletter that Delivers More Patients and Money

Chad Madden's 30 Direct Response Marketing Systems

Chad’s 30 Direct Response Marketing Systems

Chad Madden’s 30 Direct Response Marketing Systems

Scientific Advertising  by Claude C. Hopkins

The Richest Man In Babylon by George Clayson

No B.S. Ruthless Management of People and Profits by Dan Kennedy

Good To Great by Jim Collins

The Power of Habit by Charles Duhigg

Spin Selling by Neil Rackhan

Connect with Chad

Chad’s Clinic: Madden Physical Therapy in Harrisburg, PA

Chad On Twitter: @MaddenPT and Linkedin

Questions? Write them in the comments section below.

 

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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