Top 5 Blogs to Help You Succeed with a Physical Therapy Cash Based Practice

The following 5 blogs have been very helpful in marketing, administering and working “on” my physical therapy cash based practice.  They are all blogs, with 1 exception, and all are tremendous resources that I’ve used to build my practice and should be for you too.  As I’ve mentioned previously in my post “marketing a niche clinic”, marketing a cash based practice is much different than the well worn path of marketing to physicians for referrals.  Marketing directly to my existing patients and the public (potential patients) is how I’ve built my patient base.

“Two roads diverged in a wood, and I—I took the one less traveled by, And that has made all the difference.”

I have listed these websites in order of their appearance in my search for how to reach patients directly with effective strategies.  I hope you find them beneficial to your practice.


Bedros Kullian has buit an empire of fitness marketing, including a FitPro Newsletter, various information products, a boot camp franchise, business summits and elite fitness consulting.  His website is so deep I have not been able to read it all.  I’ve spent hours watching his videos and being inspired.  Do you need inspiration to get out there, meet new people and make cold calls?  Check out his post 19 Killer Fitness Business Marketing Tactics (and 3 that suck)He also has great posts on search engine optimization, the power of facebook and capitalizing on Youtube.  The ideas and strategies he shares have been an inspiration to my marketing techniques and outlook.  There are many strategies that just do not apply to the practice of physical therapy and 1-on-1 treatments, since these strategies are typically geared towards group classes. Man! some of these tips are just genius.  I wish I could give away $100 plastic gift cards to get people in a group class with me, but I don’t teach one.  That strategy is genius and I’m waiting to figure out how to use or modify it successfully to fit a P.T. practice.


Nitin Chhoda is an expert in physical therapy marketing.  On his blog he shares and gives away actionable and extremely valuable marketing strategies and templates, such as the “Physician Profiling Principle.”  This is a great way to market to physicians, and other healthcare professionals, with out seeming desperate by just asking for referrals.  He is the author of “Physical Therapy Marketing for the New Economy”, he hosts live private practice summit events twice a year, and he sells some great products on his site such as his “referral ignition.” He has available an automated fully customizable Therapy Newsletter, which I’ve used successfully in my practice to add value and send educational information to my patients, to market directly to potential patients and to build my word-of-mouth referral network.


Jarod Carter is a colleague and internet “brother from another mother.” I first saw one of his YouTube videos that coincidentally was linked from one of my videos and almost immediately I just new we had a very similar treatment and practice philosophy.  Shorty after, he launched his consulting website  He blogs about physical therapy cash based practice issues and he also has an eBook for sale,My Cash-Based Practice which is packed with information, strategies, techniques and information on how he started his cash based physical therapy practice.  His blog has some of the most comprehensive information on the rules, regulations and nuances of Medicare and Cash Based Physical Therapy.

4) The APTA Private Practice Section message boards

Do you want to open a private practice?  Do you own a private practice?  Then you should be a member of the APTA Private Practice Section.  The #1 benefit of membership is the APTA and the PPS is our political lobby and voice in government.  Is there another?  The other benefits of belonging to this section include an annual conference, the online message board, presentations on opening a practice, guides and Impact Magazine to name a few.  Impact magazine is a monthly publication with contributors from all sectors of private practice including marketing, compliance, EMR, succession models, etc  The knowledge, experience and wisdom of the editors and contributors is much deeper than all of your clinical instructors combined.  Once you are a member you can participate in the online message board.  While it is a very simple message board, by modern standards, it is a great way to connect with other PPS members and practice owners when you have a question, concern or problem in your practice.  As practice owners we are definitely isolated, even if we have physical therapist employees, and often need the support of other therapists in private practice who do not feel threatened by you as competition.  This is a great way to connect with other owners and gather useful information to help you start and manage your private practice.


Samuel Awosolu’s blog dedicated to physical therapy marketing.  I have not spent a lot of time on his blog, but have recently learned how to set up my gravatar because of his post.  A gravatar automatically displays your profile picture when you comment on someone else’s blog. Voila!  Better blogging and you look like a PRO.


Is there a blog, website or online resource that you’ve found valuable to your business?  Please comment below to let us know the website address and how it has helped you achieve success in your business.




About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.


  • PhysioCare, Inc.

    Reply Reply December 12, 2018

    This blog is very helpful. Thanks for sharing this blog. Great blog!

    • Brenna Elmore

      Reply Reply December 12, 2018

      Thanks so much for commenting! 😀

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