Trends and Predictions for 2022: CashPT Lunch Hour

Trends and Predictions for 2022

 

Are you curious about the trends and predictions for 2022 and how they will affect physical therapy? Here are the seven things I see that will impact how we will be doing business in the new year.
1) Alternative Streams of revenue. 

You need to build multiple streams of revenue for yourself, even if you just have 1 or 2 waiting to be your next thing. What are the ways you can diversify your income? Maybe one of these things will be your focus later.

2) PT’s will be demanding higher salaries.

You’ll need to figure out a way to help your employees earn more, especially if you want to keep them as amazing employees. You also may need to figure out haw to pay yourself more! If you’re only charging $150 an hour, you’re going to have a hard time paying your employees what they’re worth, or even making a profit. You have to incentivize the position!

3) Facebook ads are harder and more expensive 

This is why having a proven offer and solid email marketing follow up system is more important than ever. This needs to be in place BEFORE you run ads. And it’s only going to get harder and harder. Facebook is a moving target. What’s better than Facebook ads? The system that comes behind it. An automated email system is vital to eventually converting the leads that don’t initially convert. If you can’t follow up, you can’t convert.  

4) More people than ever are getting sick

Not just with covid, and have metabolic disease. Patients think that they need an MRI, or surgery, or a medication to ever feel good again. And who is better to educate the public than a doctor of physical therapy. It’s not just fixing back pain, it’s fixing mindset.

5) Covid

This is the way it is and it will never be the way it was. Get over it. Start living and planning for what’s coming next. What’s your next move? People still need our help as physical therapists. If we’re not in the conversation, then we don’t matter. 

6) Online businesses

More PT’s starting online businesses, not just cash practices. More people are starting to start businesses and making money online. We’ve had dozens and dozens of people come through our courses in the last quarter. Don’t wait! Start building a social media presence and a following now!  People come into it and get upset they don’t make $10,000 a month in the first year. Things take time to grow! But there’s no better time to start than now!

7) Inflation

You need to find a way to increase your income more than inflation. Sell an online course, teach a group class, do some coaching, ask for a raise. if you own a cash practice and you’re feeling it you are not charging enough already. You have to figure out how to leverage other people’s money to make more money. 

Sales is the hard work. Most people rather market more instead of sell more. But you don’t need more marketing. You need to sell.  Tell me what trends and predictions you think we will see this year!

 

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About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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