What Are You Worth to Your Patients?

Have you ever struggled to raise your rates above $75? If you have, you’re not alone. Today, we’re going to talk about valuing ourselves as therapists.

If you’re only charging $75-$80 per visit, you probably don’t feel like you’re worth more than that. Well, you know what? You’re probably right. No one is going to pay more than $80 if you’re undervaluing yourself.

We went from charging $150 a visit to a $2000 plan of care. We raised our rates $100. How were we able to do this? Because we started selling the destination and not the plane ride.

It’s your ethical obligation to figure out how to do this, and to not stop until you do. All it takes is to actively listen to your patients and ask the right questions. Remember: it’s not about physical therapy. It’s what people want. They don’t want hot packs, leg lifts, ultrasound, etc. They might think they need it, but it’s not what they want. I wouldn’t even pay my copay for that.

Here’s what you need to do right now: decide how much you’re worth to people.

What is it you do to help people? Do you change their lives? Now, how much will they pay for that? Anything? Yes.

When thinking about raising your rates, ask yourself what amount you actually need for your business to thrive, grow and generate a profit. Profit is not a bad word. Profit allows you to do things like feed your family and go to the movies, but also buy the BMW and have a vacation home. We can also give it all away and help people who don’t have money. Before the BMW, there’s a lot of good that can be had.

Another thing to understand is that there are massage therapists and personal trainers charging over $100. So, why can’t you do it too?

If you interested in raising your rates, click here to learn more about my brand new course, Ethical Influence! 



About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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