When Do I Start Marketing My Cash Practice?

When Do I Start Marketing My Cash Practice?

I get this question so often: “When is it the right time to start marketing my cash practice?”

In today’s short video, I explain the answer.

Here’s the deal: don’t wait until your whole practice is set up to start marketing.

It’s not about going out and running all the big advertisements or billboards. When you first start, it’s about letting people know you have a business. Go create a Facebook page, go out into the community—tell people you can help them.

You need to give people hints along the way as you build your business. You want to start getting people on your email list and build the buzz.

By starting some simple marketing before your business is set up, you’re creating anticipation. You’re also creating accountability. You’re making your business real, and when it’s real, you’ll follow through. When there is a chance you can let others down, you’ll be way less likely to give up.

So, the best time to start marketing is today. It’s not your opening day; it’s RIGHT NOW.

If you’re interested in learning more of my marketing strategies and the systems you need to fill your practice with cash-paying patients, check out this Free training!

 

 

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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