Why You Shouldn’t Promote “CashPT” to Patients

Why You Shouldn't Promote CashPT to Patients

“Today, I want to talk about a graphic that’s been going around on social media about why CashPT is cheaper and ultimately, better.

It may be tempting to share it to patients, but here’s why I don’t think you should.

Number one: when you’re marketing your clinic, don’t go out and say that cash or private pay is better. Why? Because that starts the conversation with price right away.

The graphic pre-frames people to think we’re the cheapest or it’s only going to take five treatment sessions. We can’t guarantee that. If people think we’re the cheapest, they may assume we aren’t the best. (And we know we are!)

I’ve said it a million times and I’ll say it again: It’s not price; it’s the transformation.

(Sometimes, people may be tempted to come in based upon the way you deliver that transformation. If you specialize in a specific niche that not many others do, that’s okay. But more often than not, we want to focus on the transformation and not the delivery itself.)

The main issue with the graphic is that we shouldn’t promote CashPT itself to patients. That’s the way we can talk about it with each other, of course, but we should focus on saying we work for patients to patients themselves. They should be our priority, not sharing this graphic that pre-frames them in the wrong way.

If you’re interested in learning more about why I don’t necessarily agree with sharing this graphic, check out my post I made about it here!

 

Aaron LeBauer

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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