Your Email List is the most Valuable Asset in Your Business is: The CashPT Lunch Hour


Your email list is the most valuable asset in your business, and it’s probably the most under appreciated.

I’m going to teach you how to create a business so valuable, that when you go to see it, the email list presents more than enough value. I’ve been hearing that email marketing is dead. That’s simply isn’t true. People who think that are only getting emails from people who don’t know how to do email marketing. 

Conversion rates of your email list

When we talk about conversation rates of our email list, you should be making at least $1 per month per email. That’s the minimum. When I’m looking to buy a business, I don’t care about their accounts receivable, I car about their email list. I want to know how many names they hove, how they got them, and what the conversion rate is. Any charges associated with managing your list will be immediately offset with good conversion. 

Followers aren’t dollars

We need to move away from the idea that coach media is the end all be all of modern marketing. Followers do not equal dollars. What if Instagram and Facebook go down for six hours like they did the other week? How are you going to communicate? If you have an email list, you get to control the flow of communication. Not the social media platforms. 

Top 10 Ways to Build Your Email List
  1. Free Lead Magnet
  2. Run an in-person workshop and collect name, phone number, and email
  3. Webinars
  4. Free facebook group around the topic on the people you help
  5. Affiliate and Joint Venture partners
  6. Facebook Ads
  7. Google Ads
  8. Free training
  9. Podcast
  10. Raffle or Giveaway
The 3 DON’T DOs of Email marketing 39:08
  1. Don’t BCC our whole list from your gmail account
  2. Don’t use a free email account as your “send from” account
  3. Do not send to people who have not given explicit consent to receive your emails

Btw If you’re interested in having me write all your emails and set up your systems and processes to build a list and convert prospects to customers, just DM me the words “Email Engine” and I’ll send you more details

Topics we cover:

-why email marketing isn’t dead

-how to grow your email list the RIGHT way

-tactics to avoid with your email marketing

-how to convert through email

-systems to make email marketing easier

-conversion rates

-Social media follower don’t equate to dollars

-CashPT Checklist

-35 Marketing Strategies

-Free Webinar

Connect with Aaron:



CashPT Nation Facebook Group 


If you are ready to launch and grow a Cash PT practice, DM me “Blueprint” to get started!

Plus: Whenever you’re ready… here are 3 ways I can help you grow your coaching business:

  1. Grab a free copy of my book

It’s the road map to launch, grow & scale your physical therapy business. -> Click Here

  1. Join our CashPT Blueprint Program and be a Case Study.

I’m putting together a new coaching case study group this month and if you’d like to work with me on your client-getting and scale plans… just send me a message at with the words “Blueprint”.

  1. Work with me and my team privately

If you’d like to work directly with me and my team to take you to 6 or 7 figures… just send me a message at with the words “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

aaron lebauer

About The Author

Aaron LeBauer

Aaron LeBauer PT, DPT, LMBT started a 100% cash based physical therapy practice right after graduation. He's on a mission to save 100 million people from unnecessary surgery & enjoys helping passionate therapists build successful businesses without relying on insurance.

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